Category: MarTech

For past few weeks, I have been trying to teach body parts to my toddler. I started out by pointing

Imagine if you could “predict” your next customer without qualifying rules and prioritizing leads? Predictive analytics is redefining sales and

Imagine as a business you are shown two doors. Behind door one, you have unlimited growth powered by value delivered

If you search for ‘how does programmatic advertising work?’ on google, you will encounter three hundred thousand search results, all

A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems

Google announced that it is officially killing last-click attribution at Marketing Next 2017, the companies annual event to promote ad