Product-Led Growth
What is Product Qualified Leads or PQL?
Around a decade ago, SaaS businesses used to focus on Marketing Qualified Leads (MQL) to attract customers. The marketing staff would run paid campaigns to
Category: Product-Led Growth
Product-Led Growth
6 Product Led Growth Examples
We have all heard of Product Led Growth (PLG), which takes marketing and sales – that is, growth to the next level with an emphasis
Product-Led Growth
4 Product Led Growth Frameworks to Power Your Business
Product Led Growth (PLG) is accomplished when companies maximize product use to drive acquisition, conversion, retention, and expansion. Product-Led organizations deliver products that take into
