
Product-Led Growth
What is Product Qualified Leads or PQL?
Around a decade ago, SaaS businesses used to focus on Marketing Qualified Leads (MQL) to attract customers. The marketing staff would run paid campaigns to
Around a decade ago, SaaS businesses used to focus on Marketing Qualified Leads (MQL) to attract customers. The marketing staff would run paid campaigns to
We have all heard of Product Led Growth (PLG), which takes marketing and sales – that is, growth to the next level with an emphasis
Product Led Growth (PLG) is accomplished when companies maximize product use to drive acquisition, conversion, retention, and expansion. Product-Led organizations deliver products that take into