Video Series · Digital Uncovered & AJ&VG Media
Marketing for Founders
A video series answering the most frequently asked marketing questions for founders and early-stage teams. Practical, India-focused, and built around real execution — not theory.
6 Episodes
Consumer Psychology and Storytelling
How to Hire a CMO
Performance Marketing
Personal Branding for Founders
Understanding Pop-culture
Growth in a Cookie-less World
Marketing for Founders — Official Trailer
Episode 01
Consumer Psychology and Storytelling
How to tap into narrative and consumer psychology to create content that actually holds attention. The Hitchcock approach to B2B content.
Marketing for Founders · Digital Uncovered
Episode 02
How to Hire a CMO
Spot the real marketing leaders among the imposters. Insider tips on hiring your first CMO — it’s not all about LinkedIn.
Marketing for Founders · Digital Uncovered
Episode 03
Performance Marketing
How to get started with performance marketing and which metrics actually matter when measuring campaign effectiveness.
Marketing for Founders · Digital Uncovered
Episode 04
Personal Branding for Founders
Why your personal brand matters now more than ever — for fundraising, hiring, and building an organisation that people want to join.
Marketing for Founders · Digital Uncovered
Episode 05
Understanding Pop-culture
Why brands get trolled for insensitive ads, what cancel culture means for marketers, and how to gather insights that build resonant stories.
Marketing for Founders · Digital Uncovered
Episode 06
Growth in a Cookie-less World
As cookie-based tracking fades, learn how to build and leverage first-party data for personalised marketing that still works.
Marketing for Founders · Digital Uncovered
About the Series
Practical marketing for founders who do it themselves.
Marketing for Founders is a collaboration between Digital Uncovered and AJ&VG Media. The series was built for founders at early-stage companies who are managing marketing without a full team — people who need answers that are actionable, not theoretical.
Every episode addresses a question that founders actually ask. No buzzwords, no filler. India-specific examples throughout.
Series Details
Series
Marketing for Founders
Format
Video
Episodes
6
Producer
Digital Uncovered & AJ&VG Media
Focus
B2B marketing in India
Status
Series complete
Stay Updated
More content from Digital Uncovered.
Subscribe to the weekly B2B Dispatch and be the first to know when new content, series, and resources are released.