Marketing for Founders

Listen up, fellow founders! Are you tired of feeling lost in the murky waters of marketing? Fear not, for our expert-led video series on Marketing for Founders is here to guide you through the treacherous seas of advertising and branding.

Digital Uncovered & AJ&VG

Founders, Get Your Marketing Mojo On: The Ultimate Video Series

Alright fellow founders, let’s face it – marketing can be a bit of a wild west out there. But have no fear, our video series is here to save the day. 

We’ve got the answers to all your burning questions on marketing, like how to hire the perfect CMO (no, you can’t just Google it), how to build a kick-ass marketing team, and how to scale demand generation like a boss.

And we’re not just here to talk the talk – our advice is 100% actionable and free of any fluff (we’re looking at you, buzzwords). Plus, we’ll be focusing on marketing in India, so you know it’s going to be extra spicy. So come on, fellow founders, let’s make marketing great again!

Marketing for Founders: Episode 1

Consumer Psychology and Storytelling

If you want your content to be more than just a snoozefest, it’s time to tap into the dark arts of consumer psychology and storytelling.

Learn how to seduce your audience with the power of narrative, and get them hooked on your content like it’s the latest Netflix series. So grab some popcorn, sit back, and get ready to become the Hitchcock of content creation!

Marketing for Founders: Episode 2

How to hire a CMO?

Hiring a CMO is a lot like finding a needle in a haystack. Except the needle is a unicorn, and the haystack is a maze filled with buzzwords and inflated egos.

Learn to spot the real marketing wizards among the imposters with our insider tips (hint: it’s not all about LinkedIn). Get ready to be schooled in CMO hiring!

Marketing for Founders: Episode 3

Performance Marketing

Performance marketing can be a game-changer for startups looking to scale their customer acquisition and revenue growth. But how do you get started?

Decipher what it takes to get started with performance marketing and the key metrics that need to be evaluated for measuring the effectiveness of your marketing campaigns.

Marketing for Founders: Episode 4

Personal Branding for Founders

Are you struggling to stand out in a crowded market? Whether it’s fundraising or building an organization, your personal branding matters now more than ever.

Learn why it is important to build your personal brand and how you can build your personal branding to differentiate yourself in a crowed market.

Marketing for Founders: Episode 5

Understanding Pop-culture

Why do brands get trolled for releasing insensitive ads? What is cancel culture? If you manage a brand, it is imperative to understand pop culture. 

It’s important to gather customer insights to build stories that resonate. But how do you get started, that’s exactly what we talk about.

Marketing for Founders: Episode 6

Growth in Cookie-less World

As cookie-based tracking becomes more challenging, marketers need to find alternative ways to continue personalized marketing efforts. 

The solution lies in harnessing first-party data. But how can you effectively leverage and build first-party data?

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