Marketing
The Rise of SaaS in India: A Balanced Look at Promises and Problems
In the bustling bazaars of India, there’s a revolution happening. Not with spices or textiles, but with software. The software-as-a-service
Category: SaaS
Content Marketing
Essential Reads: 10 Best Marketing Books of 2023
Ready to turbocharge your marketing prowess? Brace yourself for a marketing marathon with our handpicked selection of the best marketing
Digital Marketing
How to Get Your First 100 Customers
Starting a new business can be an exciting and nerve-wracking experience. One of the biggest challenges that a startup owner
B2B Marketing
How to Build a Sales Pipeline?
Your sales team is often juggling many different prospects and deals. They can’t afford to lose one through the cracks.
Marketing
Predict Customer Churn: A guide to using Churn Models
Predicting customer churn is the process of identifying the number of consumers or subscribers that are likely to switch from
Digital Marketing
Removing the guesswork in GTM with Recotap
Nearly 84% of marketers say that Account-based Marketing strategies outperform other marketing investments. Account-based Marketing has higher adoption over the