B2B Marketing
How to Build a Sales Pipeline?
Your sales team is often juggling many different prospects and deals. They can’t afford to lose one through the cracks. The sales pipeline stages can
Category: SaaS
Marketing
Predict Customer Churn: A guide to using Churn Models
Predicting customer churn is the process of identifying the number of consumers or subscribers that are likely to switch from your company to another business.
Digital Marketing
Removing the guesswork in GTM with Recotap
Nearly 84% of marketers say that Account-based Marketing strategies outperform other marketing investments. Account-based Marketing has higher adoption over the years as it results in
SaaS Marketing
7 Best SaaS Marketing Campaigns
SaaS marketing isn’t straightforward. Considering most SaaS brands have no physical presence, they are marketing to a select set of customers, and their product is
Product-Led Growth
What is Product Qualified Leads or PQL?
Around a decade ago, SaaS businesses used to focus on Marketing Qualified Leads (MQL) to attract customers. The marketing staff would run paid campaigns to
SaaS Marketing
What is SaaS Demand Generation?
Demand Generation for SaaS businesses, if done correctly, elevates the awareness and demand for their products and services. Often companies consider demand generation and lead
