MarTech
What is Audience Data and how it helps Marketing?
Most customers are skeptical about the information that brands share with them. Nearly 34% of the customers don’t trust the brands that are buying from.
Category: MarTech
MarTech
What is First Party Data & How to use it
First party data is the data that your organization collects directly from the customer. Marketers collect the first party data to understand their customers better.
MarTech
How Much Does a DMP Cost?
Knowing your audience is probably one of the most important rules of marketing, which is why a DMP is an integral part of any marketer’s
MarTech
Data Science for Marketers
Imagine yourself as a young planning director at a media agency. A client enters your agency, complaining about the performance of the last campaign. You
B2B Marketing
How Influence Works?
SnapChat lost $1.3 billion earlier this year in market value after Kylie Jenner’s tweet criticized the app’s new layout for being too confusing to navigate. Jenner’s
MarTech
Guide to Power BI for Digital Marketing
When was the last time you mailed a report to a c-suite executive only to find later that the report was never opened? As marketers,
