About Digital Uncovered
Analysis, community, and conversations that move B2B marketing in India forward.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
So what does it feel like? That’s exactly the question Digital Uncovered was built to answer. Written for practitioners, not spectators.
Est. 2011
Founded in India
14+
Years running
6,000+
Weekly subscribers
What We Do
Built to fill a gap that shouldn't have existed.
A decade ago, expert insights and how-to guides for Indian marketers were few and far between. Information focused on the Indian market was almost entirely absent.
That’s how Digital Uncovered was born. We built a go-to think tank for digital and B2B marketing — inviting experienced marketers, practitioners, and storytellers to share what actually works in India.
Today the blog is one of the highest-ranked marketing publications focused on the Indian market. The community has grown to 6,000+ weekly subscribers and 250+ active B2B marketing professionals.
Why We Exist — Digital Uncovered
About the Founder
Sooraj Divakaran
Founder, Digital Uncovered
Sooraj is a digital marketer and content strategist with over fourteen years of experience across leading brands. He built Digital Uncovered from the ground up into one of India’s most respected B2B marketing publications.
He has developed and managed several brands from scratch — including ones with several million users. Besides Digital Uncovered, he contributes to Forbes and Agency Reporter.
Core Values
What we believe in.
We believe that great marketing should just work. These two rules have shaped everything we publish and every community we build.
Rule 1
Don't sell what you don't believe in.
This is why we avoid publishing content that lacks depth and perspective. Writing only has a unique point of view if we really understand the topic and have actual execution experience behind it.
Rule 2
Cause and effect.
It’s easy to be a marketer, but difficult to be one who cares about cause and effect. We find it fundamental to everything we do — on the blog, in the community, and in every piece of content we create.
What We Publish
From opinion to how-to to deep analysis.
Opinion & Perspective
Takes on B2B marketing strategy and what’s actually working in India.
How-to Guides
Practical, step-by-step content for marketers who want to execute, not just read.
Market Analysis
Deep dives into trends, campaigns, and movements in the Indian B2B market.
Interviews
Conversations with practitioners, founders, and marketing leaders across India.
Get Involved
Read, subscribe, or become part of the community.
Digital Uncovered has been building India’s B2B marketing conversation since 2011. Subscribe to the weekly newsletter, join B2B Blue, or get in touch about advertising.