Marketing Case Studies

Our growing library of advertising and marketing case studies features some of the best award-winning campaigns from the last decade.

This collection features brands and content creators that used video and other digital tactics to drive innovation, connect with their consumers, and drive brand and business metrics.

See how the world’s leading brands are driving creative effectiveness.

Learn the best practices, creative executions, and how brands achieved success with our marketing case studies.

Case Study The Wolf

The Wolf


HP delivers a revelatory hacking message that printers can be dangerous too. The campaign change the brand’s perception and increased sales up by 6%.

Monty The Penguin

By John Lewis

Christmas is a hugely significant time of year for retailers. Learn what made Monty the Penguin by John Lewis the most viewed ad during Christmas 2014.

Fearless Girl State Street

Fearless Girl

By State Street

The campaign ignites a conversation about the power of women in leadership. The she drove average daily trading volume of the fund up 384%.

Like A Girl P&G

Like A Girl

By P&G

P&G’s campaign instills confidence in girls at a young age, so that it will stay with them during their teen years when they are most insecure.

McWhopper Burger King

Whopper DeTour

By Burger King

Burger King took ads in NYT and The Chicago Tribune to promote its proposal to McDonald’s, calling for “a ceasefire on these so-called ‘burger wars’ for a day. 

Case Study The Swedish Number

Swedish Number

By Swedish Tourism

Swedish Tourism decides the best way to boost tourism is to let the country speak for itself. The campaign marked transition of Sweden into more modern advertising.

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