Marketing
The Rise of SaaS in India: A Balanced Look at Promises and Problems
In the bustling bazaars of India, there’s a revolution happening. Not with spices or textiles, but with software. The software-as-a-service
Category: SaaS Metrics
Marketing
Predict Customer Churn: A guide to using Churn Models
Predicting customer churn is the process of identifying the number of consumers or subscribers that are likely to switch from
Product-Led Growth
What is Product Qualified Leads or PQL?
Around a decade ago, SaaS businesses used to focus on Marketing Qualified Leads (MQL) to attract customers. The marketing staff
SaaS Marketing
7 B2B SaaS Metrics That Matter And How To Measure Them
Every SaaS business is unique, and each business should consider measuring the mix of these metrics throughout their customer experience,