Marketing
Predict Customer Churn: A guide to using Churn Models
Predicting customer churn is the process of identifying the number of consumers or subscribers that are likely to switch from your company to another business.
Category: SaaS Metrics
Product-Led Growth
What is Product Qualified Leads or PQL?
Around a decade ago, SaaS businesses used to focus on Marketing Qualified Leads (MQL) to attract customers. The marketing staff would run paid campaigns to
SaaS Marketing
7 B2B SaaS Metrics That Matter And How To Measure Them
Every SaaS business is unique, and each business should consider measuring the mix of these metrics throughout their customer experience, but not all. B2B SaaS
