Marketing
The Rise of SaaS in India: A Balanced Look at Promises and Problems
In the bustling bazaars of India, there’s a revolution happening. Not with spices or textiles, but with software. The software-as-a-service
Category: SaaS Marketing
Digital Marketing
How to Get Your First 100 Customers
Starting a new business can be an exciting and nerve-wracking experience. One of the biggest challenges that a startup owner
Marketing
Predict Customer Churn: A guide to using Churn Models
Predicting customer churn is the process of identifying the number of consumers or subscribers that are likely to switch from
Digital Marketing
Removing the guesswork in GTM with Recotap
Nearly 84% of marketers say that Account-based Marketing strategies outperform other marketing investments. Account-based Marketing has higher adoption over the
SaaS Marketing
7 Best SaaS Marketing Campaigns
SaaS marketing isn’t straightforward. Considering most SaaS brands have no physical presence, they are marketing to a select set of
SaaS Marketing
What is SaaS Demand Generation?
Demand Generation for SaaS businesses, if done correctly, elevates the awareness and demand for their products and services. Often companies