Digital Marketing
How to Get Your First 100 Customers
Starting a new business can be an exciting and nerve-wracking experience. One of the biggest challenges that a startup owner can face is getting their
Category: SaaS Marketing
Marketing
Predict Customer Churn: A guide to using Churn Models
Predicting customer churn is the process of identifying the number of consumers or subscribers that are likely to switch from your company to another business.
Digital Marketing
Removing the guesswork in GTM with Recotap
Nearly 84% of marketers say that Account-based Marketing strategies outperform other marketing investments. Account-based Marketing has higher adoption over the years as it results in
SaaS Marketing
7 Best SaaS Marketing Campaigns
SaaS marketing isn’t straightforward. Considering most SaaS brands have no physical presence, they are marketing to a select set of customers, and their product is
SaaS Marketing
What is SaaS Demand Generation?
Demand Generation for SaaS businesses, if done correctly, elevates the awareness and demand for their products and services. Often companies consider demand generation and lead
SaaS Marketing
7 B2B SaaS Metrics That Matter And How To Measure Them
Every SaaS business is unique, and each business should consider measuring the mix of these metrics throughout their customer experience, but not all. B2B SaaS
