Marketers obsession with Web Tracking peaked in the last decade

Web Tracking

You walk into a retail store as you brush your way through the crowd to reach your favourite aisle. A salesperson notices you from the corner of his eyes. As you shift from one aisle to another, you see him following you around. Few minutes later, you find yourself surrounded by a few more sales …

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Best Marketing Podcasts That You’ve Never Heard of

Best Marketing Podcasts

The podcast industry is relatively young, with the average monthly viewership in the US growing at 28% in 2018. The consumption of podcasts has increased over the years due to an increase in awareness and higher quality of content available. As we began compiling the list of the best marketing podcasts, we realized that the …

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How to Develop a Sonic Brand Identity

Sonic Brand Identity

In the late 90’s English Musician, Brian Eno created the Windows 95 startup chime. It went on to become the most recognizable pieces of music ever. From Airtel’s classic advertising jingle to Britannia‘s ‘Ting ting ti-ting’, sonic signatures have always been popular among brands. Sonic brand identity or product jingles encourage the listener to subconsciously …

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Why Marketers should let go of their Ego?

Ego

In the opening scene of Collateral Beauty, Will Smith the CEO of a New York-based advertising agency is tasked with delivering an inspirational speech to his employees in an all-hands meeting. He asks his employees, “What is your why?” He recapitulates, “Love. Time. Death.” We long for love. We wish we had more time. And …

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Hundredth Monkey Effect: How Marketing Can Change Behavior

Hundredth Monkey Effect

Some indigenous peoples, among them the Australian Aborigines, believe in the existence of kind of invisible envelope that surrounds and permeates everything on Earth. Scientists have been examining this idea for decades, though unfortunately, it is as hard to prove scientifically as it is to disprove. The best-known aspect of this enquiry is the so-called …

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