Prankvertising involves using marketing stunts or tactics which enable the band to break through the clutter, confusion and complexity of modern media to titillate consumers and generate free media coverage.

Prankvertising has been in existence for a long time now it is only now that marketers have realized the potential of the medium in generating word of mouth and earned media.

Indian brands have used Prankvertising in the past, for example, few years back, Frooti teamed up with Creativeland Asia a few years back to create a promotional prank.

Lately, a lot of International brands have started using Prankvertising effectively. Check the below case study posted by Thinkmodo a new age viral video marketing agency for the Chronicle movie released last year.