Must Read

Best Marketing Podcasts That You’ve Never Heard of

The podcast industry is relatively young, with the average monthly viewership in the US growing at 28% in 2018. The consumption of...

How to Develop a Sonic Brand Identity

In the late 90's English Musician, Brian Eno created the Windows 95 startup chime. It went on to become the most recognizable...

Inside InVision’s Content Strategy

Can your brand be the rally point for your customers? InVision has become the rally point for designers around the world. They...

Why Marketers should let go of their Ego?

In the opening scene of Collateral Beauty, Will Smith the CEO of a New York-based advertising agency is tasked with delivering an...

Hundredth Monkey Effect: How Marketing Can Change Behavior

Some indigenous peoples, among them the Australian Aborigines, believe in the existence of kind of invisible envelope that surrounds and permeates everything...

The Rise of Indian Content Creators

Early last year, Youtube revised rates for the masthead ad from ₹ 72 lakhs to ₹ 1.4 crores per day. Let's say...

Content Marketing

Hundredth Monkey Effect: How Marketing Can Change Behavior

Some indigenous peoples, among them the Australian Aborigines, believe in the existence of kind of invisible envelope that surrounds and permeates everything...

How to Create a Lead Magnet That Your Clients Will Love

Lead magnets are the backbones of many SUCCESSFUL email marketing campaigns. Essentially, they’re an incentive, or “opt-in bribe” that you offer to potential clients in...

The State of Podcasting: India Story

Audio podcasts are bound to become more popular as content streaming goes mainstream. Podcasting India story can only grow if we develop a strong...

3 Charts That Explain How Users Read Online

The first evidence of reading dates back to the 8th century. The word reading has been derived from the word 'Readingas' which came from...

How Explainer Videos Can Help Your Marketing Campaign

Video is a priceless marketing tool. Explainer videos tell your customers (or potential customers) everything they need to know about your product or service....

Design

Color Psychology in Marketing and Branding

Colours can sway thinking, change actions, and cause reactions. Color Psychology is a field of research which studies how colors influence our behaviour and...

Guide to Custom Font Design for Brands

What's common between Airbnb, Coca-Cola, IBM, Apple and Netflix? Yes, all of them use a custom font typeface. Custom font design carries the brand's...

Everything You Need To Know About YouTube Channel Art

Growing up in the nineties the word video only meant one thing - a VHS tape. Those blocky bricks of plastic and magnetic tape...

Principles of Modern User Experience Design

For a moment, step into the shoes of your customers and consider this: which brand’s website will you shop from? A website which is...

3 Great Examples of Brands That Acted Like Humans

As they say 'People don't buy what we do. They buy why we do what we do.' Brands are not faceless corporations today they act...

Advertising

Best Marketing Podcasts That You’ve Never Heard of

The podcast industry is relatively young, with the average monthly viewership in the US growing at 28% in 2018. The consumption of...

How to Develop a Sonic Brand Identity

In the late 90's English Musician, Brian Eno created the Windows 95 startup chime. It went on to become the most recognizable...

Why Marketers should let go of their Ego?

In the opening scene of Collateral Beauty, Will Smith the CEO of a New York-based advertising agency is tasked with delivering an...

Brand Equity & Founders Influence

Fresh out of business school in 2009, I had heard out of this new advertising agency which was in the news for its...

How To Develop A Digital Marketing Plan For SAAS Businesses

Digital marketing for SAAS businesses is quite unique compared to other industries, even other B2B industries. So, when planning your SAAs digital marketing strategy,...

How To

6 Ways Brands Can Use Empathy in Content Marketing

Content resonates with your audience when it comes from a place of empathy. That is when your audience knows you are speaking to them...

How to Define SaaS Content Marketing KPIs

The Indian SaaS (Software-as-a-Service) eco-system is witnessing an increase in activity in terms of new startups emerging and establishing themselves. More than $1.484 billion...

How to Use Content Marketing to Build Trust

70 percent of adults said their purchasing decision is affected by the content they share on the web in a recent study by New...

5 LinkedIn Company Page Best Practices

When it comes to B2B marketing LinkedIn continues to be marketers top pick. The platform crossed 500 million users earlier this year and continues...

5 Best Practices for Using Scrum for Content Marketing

46% content marketers will spend more time in creating content, as per a survey conducted by Content Marketing Institute. Most companies still struggle with...

MarTech

Data Science for Marketers

Imagine yourself as a young planning director at a media agency. A client enters your agency, complaining about the...

How Influence Works?

SnapChat lost $1.3 billion earlier this year in market value after Kylie Jenner's tweet criticized the app's new layout for being too confusing to navigate....

Programmatic TV: Moving Beyond Counting the Eyeballs

Somewhere in the mid 80's at an award ceremony, a young man was eagerly waiting for the announcer to be called onto the stage....

Guide to Power BI for Digital Marketing

When was the last time you mailed a report to a c-suite executive only to find later that the report was never opened? As...

How to Create a Lead Scoring Model?

Customer journey today follows a non-linear path with countless sources and multiple devices. The only way to exit this endless maze is to adopt...

Search

SEO or PPC – Which Way Should You Pick for Enhanced Business Growth?

Even the best brains in marketing are often faced with the question, SEO or PPC – which would be best for my business? While...

5 Google AdWords Best Practices

Google's advertising revenue amounted to almost 95.4 billion dollars in 2017. Google AdWords is a powerhouse which drives the bulk of Google's advertising revenue....

5 Best Practices for Element Visibility Trigger

Element Visibility Trigger allows you to track banner impressions, pop-ups and form submissions that display the message on the same page upon submission. Element...

How to Use Search Analytics Report on Google Search Console

Google search console enables you to monitor and maintain your site's presence on Google search results. It's your window to understand how Google views your...

The Definitive Guide to Blogger Outreach Tools

92% people trust recommendations from individuals over brands. Links from trusted bloggers are considered a strong signal that can positively affect your search engine rankings....

Social

The Rise of Indian Content Creators

Early last year, Youtube revised rates for the masthead ad from ₹ 72 lakhs to ₹ 1.4 crores per day. Let's say...

5 Key Metrics to Measure B2B Social Media Performance

Imagine yourself as a social media manager at a large B2B brand. You’ve been publishing content on Facebook, LinkedIn, Twitter and few...

Driving Employee Engagement with Employee Advocacy

In 2014, Target decided to partner with TOMS. Founded as a for-profit business, TOMS donates a new pair of shoes for every pair of...

How to Choose the Right Social Media Influencer?

In this tech-savvy era, a majority of consumers depend on online reviews and social media content of products and services before giving them a...

10 Mind-Captivating Tips for Powerful Facebook Advertising

Ever discussed Facebook ROI with your colleague or friends? What is the first thing that clicks into your audience's mind? Likes, Shares, Comments, Followers...

Stories

Inside InVision’s Content Strategy

Can your brand be the rally point for your customers? InVision has become the rally point for designers around the world. They...

3 Best Branded Content Series & Results

Matt and Ross Duffer (twin brothers) started making films in 3rd grade after borrowing a high-end video camera from their parents. They began by...

Inside SodaStream’s Content Strategy

Daniel Birnbaum made his debut in SodaStream's latest recruitment commercial which has over 342K views on YouTube. It is odd to see the CEO of...

Interview with Vinod Harith, Founder, CMO Axis

As marketers, we are often concerned about how and where we invest our time, attention and budgets. Chief Marketing Officers often find it difficult...

Interview with Rahul Vengalil, Founder, WhatClicks

As marketers, do we really know whether our marketing campaigns are generating the kind of returns we anticipated? In early 1800's American Merchant, John...

Computing

Best Marketing Podcasts That You’ve Never Heard of

The podcast industry is relatively young, with the average monthly viewership in the US growing at 28% in 2018. The consumption of...

How to Develop a Sonic Brand Identity

In the late 90's English Musician, Brian Eno created the Windows 95 startup chime. It went on to become the most recognizable...

Inside InVision’s Content Strategy

Can your brand be the rally point for your customers? InVision has become the rally point for designers around the world. They...

Why Marketers should let go of their Ego?

In the opening scene of Collateral Beauty, Will Smith the CEO of a New York-based advertising agency is tasked with delivering an...

Hundredth Monkey Effect: How Marketing Can Change Behavior

Some indigenous peoples, among them the Australian Aborigines, believe in the existence of kind of invisible envelope that surrounds and permeates everything...

Best Marketing Podcasts That You’ve Never Heard of

The podcast industry is relatively young, with the average monthly viewership in the US growing at 28% in 2018. The consumption of...

How to Develop a Sonic Brand Identity

In the late 90's English Musician, Brian Eno created the Windows 95 startup chime. It went on to become the most recognizable...

Inside InVision’s Content Strategy

Can your brand be the rally point for your customers? InVision has become the rally point for designers around the world. They...

Why Marketers should let go of their Ego?

In the opening scene of Collateral Beauty, Will Smith the CEO of a New York-based advertising agency is tasked with delivering an...

Hundredth Monkey Effect: How Marketing Can Change Behavior

Some indigenous peoples, among them the Australian Aborigines, believe in the existence of kind of invisible envelope that surrounds and permeates everything...

The Rise of Indian Content Creators

Early last year, Youtube revised rates for the masthead ad from ₹ 72 lakhs to ₹ 1.4 crores per day. Let's say...

5 Key Metrics to Measure B2B Social Media Performance

Imagine yourself as a social media manager at a large B2B brand. You’ve been publishing content on Facebook, LinkedIn, Twitter and few...

Driving Employee Engagement with Employee Advocacy

In 2014, Target decided to partner with TOMS. Founded as a for-profit business, TOMS donates a new pair of shoes for every pair of...

Brand Equity & Founders Influence

Fresh out of business school in 2009, I had heard out of this new advertising agency which was in the news for its...

Data Science for Marketers

Imagine yourself as a young planning director at a media agency. A client enters your agency, complaining about the...