Home » 10 Creative Ways To Use Explainer Videos to Drive Awareness

10 Creative Ways To Use Explainer Videos to Drive Awareness

use explainer videos

Are you pondering over the best way that can help you boost your brand image or sales? Are you searching for the best marketing strategy that can allow people to remember your brand for longer? Or are you looking for the first step that can increase your customer base and promote products? Well! That’s where explainer videos come into play. 

An explainer video is one of the most popular video types that will help you attract, engage, and delight potential customers. According to the statistics, 77% of people prefer watching explainer videos more as compared to other text. 

Well! Explainer videos are highly productive, but using it in an appropriate way will help you generate more sales and improve business. Need not fret! You are in the right place.

This article will take you through various ways to use explainer videos to boost brand image and increase sales. 

Strategies to use explainer videos to boost brand awareness 

Let’s begin….

1. Add it to your website

Once you successfully create amazing productive explainer videos, try adding it on the right page of your website such as landing pages. According to the statistics, the marketers that are using explainer videos on the landing pages convert 86% more leads. 

If your website will have explainer videos, then it would be easy for you to explain your products and services in a more engaging and educational way. Furthermore, it is also evaluated that the websites that include explainer videos have 88% more traffic to your websites. 

Also, whenever you upload a video on a website, try adding it on the fold. It will help you increase business productivity and improve brand awareness. 

2. Promote on social platforms

Another way you can use explainer videos to boost brand awareness is by uploading it on different social platforms like Facebook, Instagram, LinkedIn, etc. 

Stats show that social video content is 1200% more shared as compared to long boring text and images. 

Also, there are no two opinions that social media is one of the best ways to drive traffic to your website, as there are around 3.725 billion people who are actively using social media. This shows that most of your target audience is on social media.  

Therefore, to catch the visitor’s eyes, companies are using excellent explainer videos. So, if you also want to improve your social media strategy and see some excellent results, start creating appealing explainer videos to experience some pretty brilliant results. 

Source: elitecontentmarketer

Prefer reading- 5 Key Metrics to Measure B2B Social Media Performance

3. Create engaging CTA’s

By creating an appealing and actionable CTA, you can attract visitors and convert them into leads. Indeed, explainer videos increase the number of viewers, so adding a CTA button within the explainer videos will drive more conversions. 

Once the viewers are engaged with your video, they will definitely click on the CTA button to know more about your product or services. So, if you also want to generate more leads simply and effectively, then don’t forget to make an irresistible CTA button. 

Whenever you create a perfect CTA, make sure you consider the below-mentioned tips-

  • Always use powerful words to evoke customer emotions
  • Make sure your CTA shows a sense of urgency
  • CTA you add should be relevant to your content
  • Don’t forget to add context to your CTA
  • Make sure you test its different variations to fetch better results. 

4. Add it in your emails

Emails are one of the most traditional ways to attract visitors and inspire them to make a purchase. 

Are you also using email marketing strategies to generate leads and drive conversions? Are you looking forward to the best approach that can help you improve your email marketing campaign? If yes, then you can include explainer videos in your emails to increase the open rates and improve brand awareness. 

According to the statistics, emails having videos have 300% more click rates. So, start increasing email conversions via appealing explainer videos. 

5. Distribute on Quora

If you are a business owner, you might be promoting your brand on quora to attract more target visitors. To make your content more impressive, you can use explainer videos to find the conversions in your niche conversions.

Indeed, sharing answers on Quora in the form of content might increase traffic to your website and improve brand awareness, but the probability of video content is quite high. It will clarify the answers more easily to the viewers. 

So, if you want to be genuine and improve your brand awareness, then you can upload explainer videos on the quora community without putting much efforts and time. 

6. Sales pitches

Retaining customers and inspiring them to actively listen to you is not a cakewalk. No matter whether it’s a sales pitch or a product presentation, it’s vital to engage the visitors and offer them useful and engaging information in the right way. 

Need not worry! You can start your sales pitch by creating informative and attractive explainer videos. By doing so, you can easily engage your prospects and present your ideas in a broader form, that will further improve your brand awareness and grow your business. 

So, whenever you create an explainer video, make sure its length does not exceed above 2 minutes because people love watching short and engaging videos. So, what are you waiting for? Start creating excellent videos to improve your opportunities and improve your marketing strategy. 

Source: oberlo

7. Incorporate videos in blogs

Indeed, content is the king of every business. You might be using blogging techniques to educate the visitors and grab their attention. There are no two opinions that blogs help a lot in generating website traffic and improving brand awareness. 

Furthermore, including explainer videos in your blogging technique will not only improve your blogging strategy but also inspires you to address the queries of people landing on your page. Always remember, the more you resolve visitors’ challenges/queries, the easier it becomes to generate their interest and increase traffic.

A hot tip– Whenever you create a video, make sure your content and video lead to the same objective. It will add value to your content which will further boost your brand awareness. 

8. Use videos for your online Ads

There are various Ad platforms such as YouTube or Google AdWords, etc. that are commonly used by organizations to increase their sales and brand awareness. Indeed, online ads are one of the essential parts of marketing campaigns. 

Therefore, to improve better audience interactions and increase traffic to your site, you can use explainer videos in your ads. It will help you generate quality leads and improve your brand image. So, go ahead and generate better reactions from your audience to boost marketing efforts via videos. 

Prefer reading- 5 Best Practices for Scroll Tracking in Google Analytics.

9. Use videos to help existing customers

Besides attracting new visitors, retaining existing customers is also important to boost brand awareness. To make them feel comfortable and help them understand the concept more easily, you can use explainer videos. 

It is one of the easiest ways to help customers understand how your product or services work and how it can help them hit their business targets. It has the potential to explain everything in a short and engaging manner. Always remember the stronger is your customer relation, the easier it becomes to boost brand awareness. 

Yes! You can consider your customers as a promoter, only if they are satisfied with your services or products. 

Source: elitecontentmarketer

10. Use videos at corporate events

Last but not least, the approach with which you can improve your traffic is by playing excellent and useful explainer videos on your corporate events. It will not only attract the potential clients who are in search of a similar solution but also inspires others who can use the same product/service to improve their brand awareness and increases productivity. 

Indeed, there are various competitors in the event, so you need to make explainer videos that stand out from the rest. Whenever you want to create explainer videos for corporate events, don’t forget to add captions and subtitles. It will help the viewers understand your video more easily. 

Moreover, if you are new to explainer videos and not sure about creating one for your business, don’t worry! There are various video editing companies that can help you create amazing videos at affordable prices. 

In a Nutshell 

I hope the above-mentioned points will help you understand various ways by considering which you can use explainer videos to increase your brand image, the website traffic and business sales. 

Indeed, explainer videos are one of the best ways to promote your business and better connect with your target audience. So, whenever you create a video, don’t forget to evaluate your marketing strategy. Understanding your target audience will help you create an excellent video for your business.

But still, if you have any second thought, or want any other idea for creating explainer videos, feel free to drop a message in the comment section added below. 

Also, don’t forget to share your experience after adding explainer videos in your marketing strategy. 


Chehak Wadhwa

Chehak Wadhwa is a Creative Head at webdew and has an intensive 10+ Years of Experience in Designing & Animation. She has produced 500+ Videos with her team including some of the well known brands in the market like UBER, Microsoft, T-Mobile, Calendar etc.

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