Free Tools by Digital Uncovered

The B2B
Toolkit.

Every tool here was built for one person: a B2B marketer in India who is tired of running US playbooks on Indian budgets.

9 toolsFree foreverIndia benchmarks2–5 min each

Built for Indian B2B — not San Francisco

Nine tools. One brief.

Most marketing tools are built in San Francisco, benchmarked against US companies, and priced in dollars. These are not those tools. Each one is built around the reality of Indian B2B — the budgets, the sales cycles, the channels that actually work here.

B2B Marketing Budget Calculator

Stop guessing your marketing budget.

India-specific benchmarks across 6 industries. Input your ARR, growth target, and stage. Get a channel-wise budget split in rupees, pipeline projections, and a benchmark comparison against Indian B2B norms.

You get Channel budget split + pipeline forecast

LinkedIn Ads ROI Calculator

Know what your LinkedIn spend is actually worth.

Input spend, CTR, conversion rates, and ACV. Get pipeline value, revenue potential, ROAS, and a benchmark comparison against Indian B2B norms. No more gut-feel justifications to the CFO.

You get ROAS + pipeline value + CFO-ready report

Pipeline Coverage Reality Checker

Do you actually have enough pipeline to hit your number?

Enter your revenue target, average deal size, win rate, and sales cycle. Get your real coverage ratio, how many deals you need in each stage, and what has to be true to close the quarter.

You get Coverage ratio + stage-by-stage deal requirements

Attribution Model Comparison

Which attribution model is actually telling you the truth?

First touch, last touch, linear, time decay, U-shaped. The same deal looks different depending on the model. See side-by-side what each model says about your pipeline and where they disagree.

You get Model comparison + recommended attribution logic

B2B Demand Generation Channel Mix Planner

Which channels should you actually bet on?

Industry, stage, objective, and team size go in. A prioritised channel mix with budget weights, effort scores, and a 90-day activation plan come out. Built for Indian B2B, not US playbooks.

You get Channel mix + 90-day activation plan

B2B ABM Account Prioritisation

Score your target accounts. Not by gut, by data.

ICP fit, intent signals, relationship strength, deal size potential, and sales cycle complexity go in. A weighted priority score and tiered account list come out.

You get Tier 1/2/3 account list + priority scores

B2B Event ROI Calculator

Is that conference worth the booth fee?

Fully-loaded event cost vs realistic pipeline and revenue return. Models lead quality decay, follow-up conversion rates, and sales cycle length. The real ROI number, not the one the organiser quoted.

You get Event ROI + break-even lead count

TAM/SAM/SOM Calculator

How big is the market you are actually going after?

Bottom-up and top-down market sizing in one tool. Define your ICP, price point, and go-to-market reach. Get TAM, SAM, and a realistic SOM with assumptions surfaced, not buried.

You get TAM/SAM/SOM in Rs + assumption audit

India SaaS GTM Spend Benchmarking

How does your GTM spend compare to Indian SaaS?

CAC, LTV, marketing as a percentage of ARR, sales efficiency ratio, benchmarked against Indian SaaS data by stage and ARR band. Know if you are overspending, underspending, or misallocating.

You get GTM efficiency score + benchmark comparison

One email a week.
No filler. Just what works in Indian B2B.

Frameworks, data, and honest analysis from Digital Uncovered. Read by 4,000+ B2B marketers across India.