Category: Advertising

Savlon from ITC picked the Grand Prix at Cannes Creative Effectiveness Lions this year for its campaign ‘Healthy Hands Chalk Sticks’. Ogilvy India, the agency

The first rule of business is to question your assumptions before believing. In a world where everything is driven by impulse the ability to comprehend

Gustav Freytag read voraciously as a young boy growing up in Kluczbork a small town in southwestern Poland. Little would have he known that his

Every marketing discussion doesn’t end without mention of ‘How will this bring in ROI?’ It’s like the awful tasting dessert placed on your table after

Location is the single most vital piece of information about your identity as people build personas and even stereotype personalities based on where you belong

Nobody likes a pitch ask someone from an agency and the answer you would get is that it costs money, they redirect your concentration from