Category: Advertising

In the opening scene of Collateral Beauty, Will Smith the CEO of a New York-based advertising agency is tasked with

Savlon from ITC picked the Grand Prix at Cannes Creative Effectiveness Lions this year for its campaign ‘Healthy Hands Chalk

The first rule of business is to question your assumptions before believing. In a world where everything is driven by

Gustav Freytag read voraciously as a young boy growing up in Kluczbork a small town in southwestern Poland. Little would

Every marketing discussion doesn’t end without mention of ‘How will this bring in ROI?’ It’s like the awful tasting dessert

Location is the single most vital piece of information about your identity as people build personas and even stereotype personalities