Free Tool by Digital Uncovered
Is your LinkedIn spend
actually working?
LinkedIn is the most expensive B2B ad channel. It is also the most frequently run on gut feel. Enter your campaign numbers — get your real ROI, a funnel breakdown, a benchmark comparison against B2B norms, and the one thing you should change first.
1
Campaign
2
Funnel
3
Deal value
Your LinkedIn campaign
What you're spending and what the campaign is delivering at the top of the funnel.
Spend & reach
Total spend on LinkedIn campaigns per month
₹ / mo
Required.
Total ad impressions per month from LinkedIn
impr.
Required.
Click & engagement
Total clicks on your LinkedIn ads per month
clicks
B2B benchmark CTR: 0.4–0.6%. Below 0.3% usually means audience targeting or creative needs work.
Required.
What this campaign is optimised for
Lead Gen FormNative LinkedIn forms
Website conversionLanding page / demo
Brand awarenessImpressions & reach
EngagementLikes, shares, follows
Leads generated
Total leads or form fills generated per month
leads
B2B LinkedIn CPL benchmark: ₹3,000–₹12,000 depending on industry and targeting. IT Services and SaaS typically ₹4,000–₹8,000.
Required.
Your primary audience — affects benchmark CPLs
B2B SaaSSoftware products
IT ServicesTech consulting
ManufacturingIndustrial B2B
BFSIFinance & banking
Healthcare B2BPharma & health
Other B2BProfessional services
What happens after the click?
LinkedIn delivers the lead. Your funnel converts it. These rates determine whether your LinkedIn spend is actually generating revenue — or just generating leads.
Lead quality & follow-up
% of LinkedIn leads your team qualifies as marketing-qualified
%
LinkedIn leads qualify at 20–40% for B2B SaaS and IT. Native Lead Gen Forms tend to lower quality vs website visitors.
Required (1–100).
% of MQLs that sales accepts and pursues
%
B2B norm: 25–50% MQL → SQL. Below 25% often signals a sales-marketing alignment gap, not a lead quality problem.
Required (1–100).
Closing
% of SQLs your sales team closes
%
B2B close rates: 15–30%. Higher close rates with lower volume often indicate good ICP fit in LinkedIn targeting.
Required (1–100).
From LinkedIn lead to signed contract
mo
Required.
Your deal economics
Deal size determines whether LinkedIn's high CPL is justified. We'll also compare your LinkedIn ROI against what the same budget could deliver on other channels.
Deal value
Typical ACV of a deal you close from marketing leads
₹
Required.
If recurring: total revenue over customer lifetime. Leave blank to use ACV only.
₹
Compare against other channels
Google SearchIntent-based PPC
SEO / ContentOrganic search
Events / WebinarsIn-person & online
Email marketingNurture sequences
Your LinkedIn Ads ROI
Your LinkedIn funnel — where leads are lost
How your metrics compare to B2B LinkedIn benchmarks
Based on industry averages for B2B campaigns on LinkedIn
| Metric | B2B benchmark | Your result | Status |
|---|
What to fix first
Opens as PDF. Allow popups once if Chrome blocks it.
The weekly read for
serious B2B marketers.
Subscribe Free →
serious B2B marketers.