Instagram is one of the top networks for promoting your eCommerce store as it has over 1 billion users. A lot of these users visit the network to look for products to buy. If you implement the right eCommerce marketing strategy on Instagram, you can drive a ton of sales.
Best Instagram eCommerce Strategies
Therefore, to help you get this right, I have shared my top tips below.
1. Build a community and earn trust
Just because you get on Instagram and start promoting your products, people won’t automatically buy them. People like to buy products from people they trust. And trust is scarce online, especially with all the fake news and scams. Therefore, if you want to drive sales, you need to earn the trust of your potential customers.
The best way to do this is by sharing quality content they will find useful. So, think about what your customers on Instagram want most. Then share some content that will quench this. The content you share can be useful or helpful.
Then work around this content and build a community by interacting with your followers through likes, comments, and DMs.
This process will take a lot of time. But if you get it right you will earn your customers’ trust and generate sales for years. If you don’t want to wait a long time, you should just buy an Instagram account that has already built a community.
2. Create sales videos
After you gather your followers’ trust, you will have an audience to sell to. You can then begin creating content that’s focused on generating sales. These could be in the form of both images and videos. But for the best results, you should create more video content. As videos generate more sales than other forms of content. Also, you can publish videos in various formats such as IGTV and Reels. This can help you reach a lot more people.
When you share sales videos, make sure you tag products in them. There are several top eCommerce platforms for enterprise and small stores that let you do this. This will make it easy for people to find products. They can just tap the video once, to see all the products present in it. After that, they can click on the products and visit landing pages.
There is no need to ask them to click on the link in the bio.
3. Run ads
If you don’t want to go through the entire process of building a community and earn trust or if you want to scale the process quickly, instead of waiting a long while. You should try out ads. Using ads you can get your message across to people instantly. You can either retarget people you’ve already built a relationship with or target a cold audience.
You can also create content meant for nurturing a cold audience and then retarget them with warm ads.
Use a combination of both Instagram story ads and in-feed ads for the best results. Also, use more video content in your ads as 31% of people who watch video ads end up buying.
4. Team up with influencers
Another way to gain the trust of your target audience swiftly is with influencer marketing. Instagram influencers have already done the hard work of building a relationship with their audience and gaining their trust. When they recommend products, their followers go ahead and buy them. If they recommend your products, people will buy them too. So, another way to reach more people quickly is with sponsored posts.
You can also combine influencer marketing with ads as Instagram allows sponsored video ads where the post they publish can be converted into ads directly run by you.
I recommend you to work with several influencers and then convert the best-performing ones into influencer ads.
5. Create a special bio URL
If you take advantage of the tagging products feature, you won’t need to worry about constantly changing the URL. Instead, you can create a special bio URL where all the photos and videos you publish in your feed appear and when one clicks on them they are taken to the product landing page(s). There are many affordable bio URL tools that can help you set this up quickly.
6. Take the best photos and videos
People publish hundreds and thousands of photos and videos on Instagram every day. One way to get your content to stand out is by creating the best stuff. So, spend some time taking top quality photos and videos. For best results, you should hire a professional to help you out. If you don’t have the budget for that, at least, take some online courses that will help you create better content.
Make sure you accompany your posts with well-written captions. They will help you generate more engagement and can get people to take action i.e., to buy the product.
These are my 7 Best Instagram eCommerce Strategies that you can adopt to drive your business growth. Implement them today to generate more sales.