Guide to Adobe Dynamic Tag Management



Marketers love digital for its ability to measure every activity they do. Tracking essentially requires you to add a script or a pixel conversion code on your site.  Tracking needs to be an easy task, however, using multiple scripts means an impact on load timings or the involvement of a web developer to help you with the task of adding the script on the page. Adobe Dynamic Tag Management simplifies tagging and allows you to manage analytics, media, and other tags without any coding support required.

Adobe Dynamic Tag Management

Adobe Dynamic Tag Management with a set of configuring tools allows you to automate the entire process for you. Adobe Dynamic Tag Management uses a container tag which allows you to place not one but all your tags in one place. So container tag triggers not just one but loads all the tags required based on pre-set rules.

Also, you can add, remove and modify tags in a jiffy without any coding knowledge required. You can manage tags on multiple domains and sub-domains using Adobe DTM.

Adobe DTM Benefits

Site Load Timings

Without Adobe DTM you have to add multiple scripts or pixel conversion codes for tracking. On average, a website usually has a minimum of 2 or more scripts that load when someone visits your website. For instance, most sites have a code snippet for Google Analytics & verification code inserted for a Google Webmaster account. By removing analytics & marketing tags, you speed up your website.

Manage Multiple Sites using a single tool

You can manage multiple or more sites using a single tool. Without a single tool, it becomes difficult to cross-check whether the source contains the code snippet and you also run the risk of a coder accidentally deleting the code snippet during development.

Tag Management

Simplify tag management for teams using your website. Using third-party tags at times leads to UI-level issues like the page getting modified or the layout breaks. With tag management, you don’t have to worry about taking care of such matters.

Setting up Adobe Dynamic Tag Management

Currently, Adobe DTM is only available to Adobe Marketing Cloud customers. Setting up Adobe DTM is plug & play. For detailed Adobe DTM set-up and configuration visit Adobe Blog.

The best part is you can use Adobe DTM to set up Google Analytics. Adobe DTM collects page-level data using Google Analytics by default. Additionally, you can also use it for setting up Event Tracking.

Adobe DTM

Adobe DTM vs Google Tag Manager

Adobe DTM supports more tags than Google Tag Manager does at this point in time. Below is a list of tags that Adobe DTM supports using the platform.

Web Analytics
  • Adobe SiteCatalyst
  • Google Analytics
  • comScore
  • CoreMetrics
  • KISSMetrics
  • Clicky
  • Mint
  • IndexTools
Testing and Optimization Platforms
  • Test&Target
  • Google Website Optimizer
  • Optimizely
  • Marketo
  • WebTrends Optimize
customer survey/ab split testing tag
  • Crazy Egg
  • OpinionLab
  • ForeSee
  • 4Q Survey
  • Live Person
advertising Channel tracking Tags
  • Google AdWords
  • Bing
  • Yahoo
  • Facebook
  • DoubleClick Spotlight/Floodlight
  • Atlas
  • Marin
  • IgnitionOne
  • MediaMind
  • SilverPop
  • CheetahMail
Remarketing Tags
  • Fetchback
  • Invite Media
  • Right Media
  • Specific Media

The above list is not exhaustive so basically, to sum up Adobe DTM works without all most any tag, script, pixel, tool, or framework that you think of at this point in time. Adobe DTM simply is the best tag management system available in the market today.

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