Skills Lab

The AI skills every B2B marketing team in India needs span four functions: content, demand generation, product marketing, and revenue operations. This stage builds on the foundations from Stage 1 — if you have not completed that yet, start with Stage 1: Foundations first. According to HubSpot’s State of Marketing report, teams that build AI skills across multiple functions see significantly higher output quality than those that use AI for a single task type.

A full-stack B2B marketer is not a generalist who does everything poorly. The M-shaped model still applies: go deep in multiple functions, and use AI to perform competently across all others. What changes is the ceiling on the horizontal bar. AI means a content marketer can now produce credible demand gen copy. A PMM can model pipeline scenarios. A RevOps person can write a campaign brief without a copywriter.

This stage covers four functions where the gap between what AI can produce and what most Indian B2B teams actually produce is widest. Each guide gives you the prompts, the workflow, and the before/after examples to close that gap.