Marketer Spotlights
Real stories from Indian B2B marketers building for global markets. What changed with AI, what did not work, and what they wish they had known earlier.
Why these conversations matter
These spotlights feature Indian B2B marketers who are building for global markets using AI — what changed in their approach, what failed, and what they wish they had known before starting. The stories here are practitioner accounts, not polished case studies. According to McKinsey’s State of AI research, peer learning is among the fastest ways to close the AI skill gap in marketing organisations. For the full market playbook context, see the India + Global stage index.
Most AI marketing content is written for US teams with US budgets selling to US buyers. The frameworks are real, but the context is wrong. Indian B2B marketers are working with different constraints: smaller tool budgets, global buyers across time zones, buyers who have never heard of their company.
This series features practitioners who are actively using AI to build pipeline into North America, Europe, or APAC. The conversations are honest: what is working, what failed, and the specific adjustments made along the way.
What each profile covers
We are looking for our first cohort
We are looking for Indian B2B marketers who use AI as a core part of how they sell into global markets. Not AI as experiment. AI as workflow.
You do not need to be at a well-known company. You need to have a specific, honest story. If that is you, or if you know someone it could be, we want to hear from you.
- Based in India, selling to buyers in North America, Europe, or APAC
- Using AI tools as a regular part of your marketing workflow
- Willing to be specific about what worked and what did not
- At least 12 months of B2B marketing experience
- Happy to be named and quoted
Spotlights
Published profiles will appear here.
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