GUIDE 1.3 • FOUNDATIONS
Are you AI-ready?
This AI readiness quiz for B2B marketers takes five minutes and gives you a personalised reading path — whether you are starting from scratch, already using tools, or running full workflows across content and demand gen. According to McKinsey’s State of AI research, most marketing teams overestimate their AI readiness and underinvest in foundational capability. After completing the quiz, head back to the Foundations index to follow your recommended path.
Five questions that tell you where you actually are with AI in B2B marketing. Not where you think you are. Get your track and a reading path tailored to where you start.
5 questions|Under 3 minutes|No email required
QUESTION 1 OF 5
How often do you currently use AI tools for marketing work?
I have not started yet, or only tried it once or twice
I use it occasionally, maybe a few times a month, for specific tasks
I use it regularly, at least weekly, as part of my workflow
AI is embedded in how I work. I use it daily across multiple tasks
QUESTION 2 OF 5
What is your primary marketing function?
Content and brand
Demand generation and growth
Product marketing
Marketing operations or revenue ops
I own all of it — first or solo marketer
QUESTION 3 OF 5
Which market are you primarily selling into?
North America (US and Canada)
Europe (UK, DACH, Nordics, or other)
APAC (Singapore, ANZ, SE Asia, Japan)
India domestic
Multiple markets at once
QUESTION 4 OF 5
When you use AI for a marketing task, what is your biggest frustration?
The output is too generic and does not sound like our brand
I am not sure how to write prompts that consistently get good results
I can do content tasks but struggle to use AI for strategy or analysis
I use AI well but have not connected it across the full GTM motion
I have not really started yet so I am not sure what the frustrations are
QUESTION 5 OF 5
What is the most honest description of where your team is with AI right now?
We have not really started. Maybe one or two people have experimented individually.
A few people use AI for specific tasks but there is no shared approach or workflow.
We have a working approach for content and copy but not across other functions.
AI is embedded across most of our marketing workflow and we are building on it.
← Retake the quiz
What the three tracks mean
FOUNDATIONS TRACK
Starting out or patchy results
You have tried AI but are not getting consistent results. The priority is building a mental model, a prompt structure, and an understanding of how buyer context changes your output. Four guides. Start with 1.1.
Guides 1.1 → 1.2 → 1.4
PRACTITIONER TRACK
Using AI but only in one or two areas
You have working prompts for content but not across demand gen, product marketing, or ops. The Skills Lab takes you function by function. You can jump to your weaker area first.
Skills lab → GTM strategy
ADVANCED TRACK
Embedded AI, building toward full stack
AI is part of how you work day to day. The gap is connecting it across the full GTM motion and making it systematic. GTM Strategy and India + Global are your focus.
GTM strategy → India + Global playbooks
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