Content Marketing has become the top priority for Indian brands in recent years. Therefore, it is not surprising to see an unprecedented rise in content marketing agencies in India.
A survey carried out by Times Internet and DMA Asia found that content marketing in India replaced social media as the most popular strategy in 2017-18. The demand for content marketing has led to an increase in content marketing agencies in India.
India has also emerged as the top market for content marketing jobs worldwide. A report compiled by SEMRush found that of the 17,000 jobs available globally, 5,000 were in India.
Top Content Marketing Agencies in India
While we were compiling this list, we wanted to focus on agencies that offer content marketing as a core capability and not as an add-on. Therefore this list includes agencies that provide content marketing and production as their core capability. We have also included a few agencies that purely focus on creating video and interactive content.
1. Scatter
Scatter provides a purpose-built enterprise content marketing platform for digital and content marketing teams. The solution enhances your digital marketing team’s productivity by organizing the content creation process.
Scatter works with brands to identify content opportunities and develop a content marketing strategy to create and distribute content across various channels. The agency started in 2014 and has offices in both Delhi and Mumbai.
Scatter currently works with clients like Airtel, Ford, HP, TVS, Samsung, IBM, to mention a few. We had the privilege of interviewing Rajan Srinivasan, Founder of Scatter, a few years back. The interview provides you with the backstory of how Scatter started and Rajan’s outlook on India’s content marketing.
Lexiconn started in India when the term ‘content marketing’ itself was infancy. Today Lexiconn is among the leading content marketing agencies in India, with having served over 600+ clients in 20 countries.
The agency started in 2008 and currently caters to both B2B and B2C brands. Leiconn works with leading Indian brands like ICICI Bank, Siemens, Times Internet, HCL, etc. The agency provides a full suite of content marketing services on both retainer and project basis to help clients scale their content marketing efforts. We caught up with Khamir Purohit, Founder of Lexiconn, a few years back, to understand India’s content marketing evolution. You can read the detailed conversion with Khamir Purohit here.
3. Just Words
JustWords started in 2010 to help brands with their content development efforts but has evolved to provide the full suite of content marketing services. The agency has worked with 458+ clients in the last ten years.
Just Words has worked with clients like PayTabs, HDFC Ergo, Genius Innovation, Hero FinCorp, to mention a few. The agency has also developed a pool of talented writers and journalists to support various content marketing needs.
4. Niswey
Niswey is a digital marketing agency based in New Delhi, India, that helps brands with inbound marketing services. Founded in 2011, Niswey’s team of 14 employees specializes in content marketing and web design.
The firm has also evolved to provide SEO services to its clients. The agency predominately works with smaller and mid-market sized clients from the information technology, business services, and consumer products industries.
Niswey currently works with clients like Srijan, Arjo, ResMed, Borderless Access, etc.
5. WordPlay
Wordplay Content is a Bangalore based content marketing agency that helps brands generate web traffic, build consumer trust, and be a successful brand on the web.
The agency started by developing web content for clients and evolved to offer an entire gamut of content marketing services. WordPlay has worked with leading Indian and global dotcoms – e-commerce, fashion, and travel brands.
The agency has worked with leading clients like Amazon, Flipkart, ClearTrip, Swiggy, etc.
6. Godot Media
Godot Media started in Bengaluru in 2008 by offering content writing services. Since 2008, Godot Media’s team of 38 has been specializing in content marketing and social media marketing for primarily small businesses.
The agency works with clients on a project basis via the agency’s website or its content marketplace platform narrato.io.
Godot Media has worked with clients like ING, Sotheby’s, AES International, Shaw, etc.
7. Paul Writer
Paul Writer is a leading B2B marketing agency founded by Jessie Paul in 2010. Jessie was the former CMO of Wipro and has held senior marketing positions in Infosys and iGATE.
The agency helps brands with customer acquisition and retention strategy, design marketing plans, and drive the content strategy, and support online and offline activities required for your success.
Headquartered in Bangalore, Paul Writer’s current client roaster includes Adobe, IBM, Happiest Minds, IBM, LinkedIn, Oracle, Pluralsight, and others.
8. Yellow Seed
Yellow Seed is a content development and development agency that started in 2012. Besides providing clients with a range of content marketing services, the agency also conducts workshops and masterclasses.
The agency currently works with notable clients like Mercedes Benz, Aditya Birla Capital, Wavemaker, Insider. In, Godrej Properties, Viacom18, Nestle, Castrol, and more.
Pepper Content aims to revolutionize India’s content creation landscape with the best way by marrying humans with tech. Pepper started by creating an AI-enabled platform to bring content creators to fulfill the ever-increasing content needs across domains, genres, and boundaries.
The agency currently serves over 200 clients, ranging from the best media houses to the most prominent digital agencies and enterprises. Pepper’s self-service content marketplace model is similar to that of Narrato from Godot Media.
10. Don’t Be Content
The founders of Don’t be Content had over 18 years of experience in the publications business before launching their agency. Don’t be Content launched in 2015 with no fanfare or office and today have offices in three cities.
The agency has worked with leading clients like Fresh Menu, Saffola, Max, Forever 21, Tanishq, to mention a few.
11. The Script Room
The Script Room doesn’t like to call itself a content marketing agency. They consider themselves a personal writing room for the advertising, marketing, and entertainment industry. Started in 2019, the agency has created stories for brands like Netflix, Oyo, Chumbak, Groww, Beck’s Ice.
As the name reads, the agency is focused on creating scripts for movies, short films, web series, documentaries, plays, and ads. The core team of the Script Room comes from advertising, having worked in agencies like Lowe Lintas.
The agency has already done 40 films in less than a year and won the Star ReImagine awards for Netflix’s IPL campaign.
12. Flux@TheGlitch
Glitch is a digital creative agency that was acquired by Group M a few years back. Flux@TheGlitch was incorporated in 2018 has two verticals to service the content requirements of clients. Creator Lab is an incubator for content creators, brands, and platform partners. Content Studio & Hub focuses on creating long term requirements for brands.
The agency currently works with leading clients like Netflix, Boost, HP, Tinder, Haptik, etc.
13. Supari Studios
Supari Studios is a digital content studio that functions at the intersection of film, design, and technology to develop engaging content-led intellectual properties for audiences online. Supari Studio started in 2012 and currently works with clients like Asian Paints, Dolby, Nike, RedBull, Sony Music, and Twitter.
14. Media Monks
MediaMonks is a global creative production company that partners with clients across industries and markets to craft amazing work for leading businesses and brands. Media Monks has integrated production capabilities that span the entire creative spectrum, covering anything clients could want from a production partner, and probably more.
Founded in 2011, the agency has offices across the world. The brand entered India by acquiring Delhi-based content creation and production agency, Whitebalance. Media Monks also has an office in Bangalore, India.
15. Quantent
Quantent aims to create content backed by science and data. The agency wants to help brands create content that enables them to build brand recall, drive online sales, generate leads, or educate their consumers.
Quantent started two years back as a separate unit led by Mumbai-based digital marketing agency PureTech. The agency works with leading clients in BFSI, Automobile, Retail, and other segments.
Conclusion
We believe the above list is a starting point for finding your next content marketing agency in India. The list of content marketing agencies in India will keep growing as the demand for content continues to rise. If you are new to content marketing and are looking for a content marketing guide or content resources to get started? We highly recommend checking our guide and resources section by clicking the links included.
