Public relations (PR) is all about sending the right message to the right individuals at the right time to develop a solid brand resonance. PR is one of the most crucial aspects that can completely transform profitability and ultimate destiny.
To grab attention in a competitive market space, brands need to be present on every conceivable channel. In the last two decades, the competition has expanded immensely. It has developed an immediate need for PR services.
The global public relations industry is speculated to grow from $88.13 billion in 2020 to a whopping $97.13 billion in 2021 at a compound annual growth rate (CAGR) of 10.2%. The market is further speculated to reach $129.35 billion in 2025 at a CAGR of 7.4%. This demonstrates the rapid rate at which PR as an industry is developing!
PR services boost visibility, awareness and maintain a positive brand image. So, to implement your PR plan, it is crucial to engage with a suitable PR agency.
The Evolution Of PR In India
The globalization of the Indian economy during the 1990s led to the emergence of the public relations industry. With the rapid growth of global corporations in the mid-1990s, the opportunities for foreign investments increased immensely with the liberation of strict business regulations.
The market became unexpectedly competitive, and organizations felt it was essential to build their reputation to acquire access to the new market and customers. This ultimately prompted the growth of Public Relations and PR agencies in India.
Since the Indian PR industry is still nascent, numerous PR agencies have used this as a golden opportunity to offer integrated solutions, particularly as the line between advertising, marketing, and digital correspondence is now beginning to get blurred.
Thus, many organizations have started investing in PR agencies. Financially savvy communication plans that involve advertising, PR, and digital media have led to an ultimate evolution of the PR industry landscape.
Best Public Relations Agencies In India
If you are looking forward to hiring a PR service, check out our list of India’s best public relations agencies.
1. Saints Art
Saints Art is a reputed PR agency in India ensuring strategic communication and brand building for several Indian and well as Global companies. The PR firm has to its credit a number of successful PR case studies as well as campaigns.
Services: Media Relations, Reputation Management, Advocacy, Crisis Management, Corporate/Product PR.
Notable Clients: Bose, Garmin, Fire-Boltt, Mother Sparsh, Barista, Sharp
2. Genesis Burson Cohn and Wolfe
Genesis BCW is one of the best PR agencies In India, with a presence in 110 nations. Genesis BCW is headquartered in New York and was established in 1992.
It focuses on delivering quantifiable results through proof-based, thought-driven, and result-oriented missions.
- Services: Public Affairs, Public Relations, and Business Communication
- Notable Clients: Tata Sky, Zee, and Marks & Spencer
3. Adfactors PR
Adfactors PR is a specialized press release agency that ranks among the best public relations agencies in India. It has a client base of more than 300 clients across 40 cities in India.
Its clients include financial organizations, MNCs, huge conglomerates, and budding start-ups. It offers personalized PR solutions as per the requirements of its clients.
Established in 1997, Adfactors PR has its headquarters in Mumbai.
- Services: Corporate Reputation, Banking, and Financial Services, Crisis Communications, and Public Affairs
- Notable Clients: ICICI Bank, Bombay Stock Exchange, and Cairn India
Established in 2001, Weber Shandwick is one of the best PR agencies in India. The agency delivers calculated and innovative PR missions to manage evolving businesses.
Weber Shandwick has its headquarters in New York, United States. It delivers pivotal, inventive, and influential missions that move the reputation needle for a broad scope of Indian and global organizations.
- Services: Business Marketing, Consumer Marketing, Crisis Management, Digital Communications, Financial Services, and Media Training
- Notable Clients: MasterCard, Hero Honda, and Burger King India
5. Edelman
Edelman is one of the best public relations agencies in India. Established in 1990, Edelman works with Indian, international, and government associations.
Edelman has its headquarters located in Chicago, United States. It is a global communications agency known for its creative approach to PR called “brand journalism.”
It creates stories and narratives for brands to attract and engage prospective customers.
- Services: Brand Journalism, Business Transformation, Crisis Management, Performance Marketing, and Public Affairs
- Notable Clients: Tata, Unilever, HP, and PayPal
Perfect Relations is one of the best PR agencies in India concerning image management and brand communication.
It prepares, develops, and delivers coordinated campaigns for brands to boost brand awareness. Headquartered in Bangalore, Perfect Relations has offices in 17 cities of India.
- Services: Advisory and Consulting Services, Investor Relations, Social Media Management, and Networking
- Notable Clients: Nokia, Honda Motor Co, Marico, Uninor, Coca Cola, Saffola, Air India, Bookmyshow, Castrol, Cleartrip, eBay, Epson, and Godrej
7. Avian Media
Avian Media is a premier PR agency in India, with its headquarters in Mumbai. They are one of the leading experts in content creation, promotion, and storytelling in India.
- Services: Public Relations, Content Creation, Corporate Social Responsibility, and Crisis Management
- Notable Clients: Niti Aayog, Amazon, Samsung, eBay, and Mastercard
Ketchum Sampark, a global PR agency, understands the Indian social, business, media, and political factors.
It delivers PR campaigns that mirror the feelings and trends of what’s going on in the Indian market. Ketchum has its headquarters located in New York and possesses more than 24 years of experience.
It has become one of the best public relations agencies In India, specializing as a communication consultancy.
Services: Financial Communications, Corporate PR, Employee Communications, Public Affairs, and Digital PR
Notable Clients: Netmeds, Synopsys India, and Earnest Towers Pvt Ltd
9. Ogilvy
Established in 1964, Ogilvy is a promising global name in PR. The agency offers services beyond PR, advertising, and marketing.
Services: Health Policy, Crisis Management, Risk Communications, Analyst Relations, Internal Communications, Investor Relations, and Media Influence
Notable Clients: Vodafone, Dabur, BMW India, and Unilever
20:20 MSLGroup India is a PR and communications agency focused on global brand development. It offers strategic insights and creative deductions for brand building.
It creates and executes missions to boost impact and deliver effective results. MSLGroup has its headquarters located in Paris, France.
Services: Reputation Management, Policy, and Regulatory Communications, and Consumer Marketing
Notable Clients: Monster Energy, Videocon D2H, and Changi Airport Group
11. Value 360
Value 360 Communications is one of the top PR agencies in India, with its headquarters in New Delhi. It is laser-focused in developing start-ups and early phase organizations.
It has helped more than 100 brands across the globe to fulfill their communications objectives.
Services: Strategic Counseling, Digital Influence, Investor Relations, Social Media, and Corporate Social Responsibility
Notable Clients: Carzonrent, Cardekho, Ixigo, Snapdeal, Olx, GoIbibo, Lenskart, Wego, Naaptol, Fabfurnish, Zensar, and Bluestone
12. Text100 India
Text100 is one of the leading PR agencies in Asia, and it was established in 1996. It has its headquarters located in New Delhi. Its focus is on building relations for brands for whom PR is fundamental in the marketing mix.
Services: Brand Strategy, Creative Production, and Strategic Communications
Notable Clients: IKEA, NBA, Native Instruments, and Vodafone
13. The PRactice
The PRactice is one of the best public relations agencies in India. It focuses on the technology, consumer, life sciences, and social innovation spaces.
It is headquartered in Bangalore, and its primary expertise is in building a presence for brands with operational perfection.
Services: Brand Communications, Employee Communications, and Corporate Social Responsibility
Notable Clients: Amazon, Samsung, Parle, Sony, and Lenovo
14. Concept PR
Concept PR is one of the best PR agencies in India, with a solid presence and reach across India. Furthermore, Concept PR offers its services in more than 150 nations.
Its headquarters is located in Mumbai. The brand is recognized for its specialization in the sports, branding, and financial communication sectors.
Services: Brand Building, Reputation Management, Media Relations, Investor Relations, and Crisis Management
Notable Clients: Kyazoonga, Matrix Cellular, MedGenome, and Manipal Hospital
15. H+K Strategies
Hill+Knowlton Strategies is a leading global public relations agency. It offers services that help brands to communicate easily with the general population.
Hill+Knowlton Strategies has its headquarters in New York. It concentrates on 3P communication: Performance, Purpose, and Preference.
- Services: Consulting, Content Creation, Publishing Strategy, Brand Experience, and Partnership Marketing
- Notable Clients: Sony Entertainment Television (SET), Sony Music, and Times Network
Conclusion
A strong PR agency will assist you in building impactful connections with the public to grow your organization exponentially. If you’re hoping to boost the image of your business and develop a solid relationship with the media, recruiting a PR agency is fundamental.
The article lists the top 15 PR agencies that will help you in your journey of finding a suitable partner to build a positive brand image.
By taking into account company description, feedback, and awards, you will be able to discover the agency that best suits your organizational requirements.
