The podcast industry is relatively young, with the average monthly viewership in the US growing at 28% in 2018. The consumption of podcasts has increased over the years due to an increase in awareness and higher quality of content available. As we began compiling the list of the best marketing podcasts, we realized that the medium now has widespread adoption among brands, publishers and influencers.
The list of brands who have adopted podcast as channel includes Drift, MailChimp, Intercom, HubSpot, SemRush, Buffer, LeadPages, Unbounce to mention a few. Podcasts are popular among B2B brands considering they drive higher engagement compared to other mediums. We have also included podcasts from APAC region and India in the list of the best marketing podcasts.
Here is the list of Best Marketing Podcasts that we believe every marketer should listen to.
Advertising Is Dead with Varun Duggirala
The advertising is evolving fueled by a large amount of flux in the content and media industries. Varun Duggirala, Co-Founder & Content Chief at The Glitch, joins an industry expert every week as he discusses the developments in advertising, content and media with industry experts. The podcast has featured Roshan Abbas, Advait Gupta, Prashant Challapalli, Kunal Jeswani to mention a few.
Yeah, That’s Probably an Ad by AdWeek
Every week Adweek’s team debates the highs and lows of creativity, advertising, marketing, media and technology. The podcast launched in August 2016 and has been won several awards including the Folio Award for Digital Excellence.
Inside Intercom Podcast with Geoffrey Keating
On the podcast, team from Intercom interviews makers and doers from the worlds of product management, design, startups and marketing. The podcast provides you with a perspective on how start-ups and emerging brands approach marketing and scale their business.
Marketing Scoop by SemRush
Marketing Scoop Podcast hosted by David Bain and Judith Lewis started back in August of 2017. The show covers digital trends and technologies that impact marketing and marketing strategy. The podcast also features special episodes that cover best practices from global brands like Vodafone and IKEA. The show has featured industry experts like Barry Schwartz, Larry Kim, Aleyda Solis, Jim Banks and many more.
The Growth Show by HubSpot
The Growth Show with Meghan Keaney Anderson explores the inspiring stories behind how people grow a business, an idea, or a movement.
Exceptions: Seeking Wisdom Series by Drift
Exceptions is a 10-part documentary series that shares insights from some of the most creative B2B brands. Author Jay Unzo covers the story of exceptional brands to understand how they are changing the norms of marketing and customer experience. Drift is currently producing the season two of Exceptions which is scheduled to go live in late 2019.
Copyblogger FM with Sonia Simone
Copyblogger FM is a weekly podcast hosted by Sonia Simone. Sonia and her team analyse the content marketing trends and downfalls every week. The podcast also shares best practices in content marketing, copywriting, email marketing, conversion optimisation, mindset, and much more.
Making Marketing by DigiDay
Making Marketing by Digiday is a weekly show hosted by Shareen Pathak, who talks to marketing and agency leaders about the big ideas that inform their business decisions today.
The CMO Show by Filtered Media
The CMO Show is a marketing podcast by Mark Jones, Co-founder of Filtered Media. Mark interviews global thought leaders about emerging trends in content marketing, social media, public relations, digital disruption and the future of marketing in this show. The CMO Show is produced by Filtered Media, an integrated marketing agency based in Sydney.
Going Through it by MailChimp
Going Through It is an original podcast, hosted by Ann Friedman and produced by MailChimp. The podcast features stories of remarkable women business leaders and covers pivotal moments in their lives when they had to decide whether to quit or to keep going.
Marketing Over Coffee with John J. Wall and Christopher S. Penn
Hosted by John J. Wall and Christopher S. Penn, this is a perfect podcast to whip out on your coffee break. The podcast covers traditional and new marketing methods that are essential for a reliable marketing strategy.
Social Media Marketing Podcast by Social Media Examiner
Do you want a smarter social media marketer? Host and CEO of Social Media Examiner, Micheal Stelzner, will help you be to become a better social media marketer with this podcast. The show also features industry trends and social media success stories.
The Science of Social Media by Buffer
The Science of Social Media produced by Buffer covers all aspects of social media stories, insights, research studies and more. The show also features guest experts and the hosts also share best practices to be a better social media marketer.
Marketing School by Neil Patel and Eric Siu
Marketing School is a daily marketing podcast hosted by Neil Patel and Eric Siu, founder of Single Grain. The show provides 10 minutes of actionable marketing advice. If you have seen any videos of Neil Patel you know what to expect.
Demand Gen Chat by Chili Piper
Demand Gen Chat is a podcast produced by Chili Piper that focuses on helping B2B marketers throttle leads and revenue contribution. Hosted by Emil Shour, the show features leading marketing and demand gen experts from around the world. The show has featured leading demand generation experts like Tim Soulo, Dave Gerhardt, John-Henry Scherck and more.
The Lead Generation Podcast by LeadPages
The Lead Generation Podcast is a thirteen-part documentary that covers the inner workings and marketing secrets of Leadpages. Hosted by Bob Sparkins from Leadpages features conversations with today’s entrepreneurs willing, to tell the truth about what it takes to be their own boss and transform the lives of their audience.
Animalz Podcast by Jimmy Daly
The Animalz is a weekly content marketing podcast hosted by Jimmy Daly. Jimmy shares insights on how to create or refine a content strategy and how to overcome common challenges in this podcast.
The Sponge Podcast with Ambi Parmeshwaran and Amit Doshi
The sponge podcast features leadership lessons from author and veteran adman Ambi Parmeshwaran. Ambi is an industry expert and has worked with Rediffusion DY&R, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. The podcast is based on Ambi’s new book Sponge – Leadership Lessons I Learnt From My Clients.
Growth Marketing Toolbox by EarnWorthy
Growth Marketing Toolbox explores the latest trends in growth marketing tools and technologies. Hosted by Nicholas Scalice from Earnworthy, the podcast features a discussion on landing page design, A/B testing, and conversion optimization. The podcast also interviews experts who design, market and use these tools.
Marketing Companion with Mark Schaefer and Tom Webster
Mark Schaefer and Tom Webster are among the most recognized names in marketing. Their on-demand radio show provides creative commentary on the world of digital and also features “celebrity” guest appearances, with over 159 episodes dating back to 2013, these guys tackle it all.
Marketing Smarts Podcast by Marketing Profs
Marketing Smarts is among the oldest marketing podcasts as it dates back to October 2012. The podcast cover in-depth interviews with leading marketers across the globe.
Perpetual Traffic by Ralph Burns and Molly Pittman
Perpetual Traffic hosted by Ralph Burns and Molly Pittman shares insights on how to generate more leads and sales for your business through different social media channels.
ProBlogger Podcast by Darren Rowse
If you are looking to start a blog, create great content, grow your blog or monetize it? Then ProBlogger Podcast from Darren Rowse covers it all. Darren started blogging in 2002 and his blog has over 8,000 articles and tutorials for bloggers looking for guidance.
MozPod produced by Moz features leading search marketing experts. The episodes are hosted by instructors from Moz Academy who discuss a wide variety of digital marketing concepts from common terminology to recent changes and best practices.
This Old Marketing by Content Marketing Institute
This Old Marketing Podcast isn’t any old marketing podcast. It’s co-hosted by Joe Pulizzi and Robert Rose and focuses largely on the power of storytelling, both in digital and offline marketing. It won’t necessarily give you a practical list of things to do, but it will give you food for thought and that’s arguably more important.
Louder Than Words | Creative Talks with John Bonini
Louder Than Words hosted by John Bonini tells the stories of personal and professional growth from some of the most interesting people in business, art, entrepreneurship, and more.
Masters of Scale with Reid Hoffman
Masters of Scale is an original podcast by LinkedIn co-founder Reid Hoffman. Reid describes and proves theories that explain how entrepreneurs take their companies from zero to a gazillion in ingenious fashion.
At the beginning of each episode, Reid sets the stage by revealing a theory about scaling the business. Podcast has featured guests like Facebook’s Mark Zuckerberg, Evite’s Selina Tobaccowalla, Airbnb’s Brian Chesky, Crisis Text Line’s Nancy Lublin.
Digital Analytics Power Hour Podcast
Each episode of the podcast is a closed topic and an open forum. The goal is for listeners to enjoy listening to Michael, Moe, and Tim share their thoughts and experiences and hopefully take away something to try at work the next day.
Marketing Podcasts: Learn New Things
Whether you are new to the world of the podcast or an avid listener. Every podcast helps you to learn something new or provides you with a fresh perspective. We hope that our list of best marketing podcasts help you to discover valuable insights on marketing and beyond.
