Why Choose The Best Event Marketing Platforms for 2021?
B2B event marketers believe that audience engagement is the biggest challenge in hosting virtual events. The second big challenge is maintaining constant interaction, according to a report by Markletic. To overcome this challenge, it is crucial to select one of the best event marketing platforms. These platforms can give you several benefits with their advanced features while drawing in highly interested attendees. But the overall list of available platforms can be very exhaustive. So, we have compiled a comprehensive list of the 15 best event marketing platforms for 2021.
What Makes Them The Best Event Marketing Platforms?
Our picks are the best event marketing platforms as they can replicate the live physical experience of hosting an event very closely. The virtual event technology can allow you to host all kinds of external and internal events. From meetings and conferences to exhibitions and job fairs, the best event marketing platforms can promote all sorts of events. Apart from preventing significant health risks, these best event marketing platforms can also help increase the reach beyond geographical barriers and reduce exuberant expenses.
Leveraging the best event marketing platforms depends upon your requirement and industry. Let’s get started and learn more about the 15 best event marketing platforms available for easy access in 2021.
15 Best Event Marketing Platforms for 2021
- Accelevents
Accelevents is an all-encompassing virtual event platform that has various tools to host engaging online events. It is widely applauded for its 24/7 customer service that allows a seamless virtual experience, along with easy-to-use features. The platform has allocations for a huge number of attendees, whether it be a hundred or a thousand. The features that assist in providing a real-life event experience are:
- AI-based networking tools
- Strong analytics tools
- Gamification
- Live-streaming
- Ticket sales
- Virtual booths
- Breakout sessions
- Live polls for interaction
- Live messaging/audio/video channels for communication
- Smartsheet
One of the best event marketing platforms, Smartsheet enables agencies to drive innovation and achieve better results. Smartsheet offers the option to maintain content calendars, campaign management, event management, initiative tracking, etc., all on a single platform. By tracking and managing all projects, events can be seamlessly integrated with a wide turnout of attendees. The Smartsheet features to be on the lookout for, are;
- Brand management
- Forecasting/budgeting
- Agile methodologies
- Activity planning
- Backlog management
- Approval workflow
- VFairs
VFairs draws inspiration from all kinds of physical events and tries to replicate them in a virtual setting. Based on your brand, it offers custom landing pages with a simple user interface. VFairs has all the tools to successfully host a plethora of events like meetings, conferences, career fairs, trade shows, etc., that too with 3D support. Some of the exceptional features are:
- Virtual briefcase
- Virtual booths
- Virtual lobby
- Support for third-party webinars
- Detailed analytics report
- Tools for engagement – Q&A, Live Polls, Surveys
- Tools for interaction – live audio, video, messaging
- ON24
To deliver a world-class virtual event experience, ON24 has amazing interactive and engaging features. It allows enterprises to host personalized live virtual events as per their requirements and offers on-demand video content. Its features are brilliant for increasing audience engagement and attendance, alongside amplifying the revenue of your business. Significant features are as follows:
- Powerful analytics
- Personalized designing of virtual environments with drag-and-drop features
- Reliable and secure
- Diverse engagement tools
- Eventzilla
A leading cloud-based event registration and marketing software, Eventzilla provides a simple platform to the event organizers for creating a professional web presence. It has all the tools that you need to set up a custom event website for programmes like charities, reunions, concerts, sports, fundraisers, conferences, etc. There are various tools to manage attendee details, process payments easily, and publish the event schedule. Other features that stand out are:
- Fully customisable branding and forms
- Attendee management
- Calendar management
- Customer data management
- Ticket/Barcode scanning
- Wrike
20,000+ companies across 400 countries use Wrike for their event marketing needs. There are preinstalled marketing templates to create tasks and assign them to different team members. The customizable reports with full analytics can help track the campaign performance. Wrike platform is an easy-to-use, simple, and one of the best event marketing platforms available now. Its prominent features are:
- Asset Categorisation and management
- Accounting integration
- ROI/Analytics tracking
- Full access controls
- Approval workflow
- Ad hoc reporting
- EventCreate
An all-in-one platform, EventCreate is indeed one of the best event marketing platforms available out there. With EventCreate, you can design attractive event websites in a few minutes. Alongside building an event website, you can also sell tickets, collect registrations, send out invites, track the attendees and promote your event online. Its best features can be highlighted as:
- Employee management
- Data import and export
- Campaign management
- Audience tracking
- Online ticketing
- Email marketing
- Customer data management
- Attendify
A quick way to drive success to all kinds of virtual and hybrid events, Attendify can provide all the tools required to engage attendees through its mobile event app and registration platform. A unique feature of this platform is that it also offers attendee data so that they can put the figures to some use. Other important features are;
- Audience targeting
- Event calendar and maps
- Customisable branding
- Vendor management
- Attendee profiles
- Application development
- Vevox
Vevox aims at creating an interactive experience with real-time polling so that the attendees can actively take part. It is beneficial for both external events and internal meetings due to its wide range of services and features like:
- Collaboration tools
- Feedback management
- Interactive learning
- Customisable branding
- Data analysis tools
- Email distribution
- Assessment management
- Agenda management
- Localist
Bringing together marketing automation and event management, Localist helps create and grow a community that can accelerate your business growth. The platform is extremely user-friendly, with easily discoverable events that can increase the number of attendees. It has a set of modern tools that can drive and automate your social media and email marketing. The significant features include:
- Customisable templates
- Dynamic content
- Customisable branding and CTAs
- Audience targeting
- Attendee management
- Campaign management
- Splash
Trusted by more than half of the Fortune 500 companies, Splash is indeed one of the best event marketing platforms available. It can simplify the process of event asset creation and capture better attendee insights. Splash helps the marketers to reach their target audience efficiently and streamlines the event marketing execution. It hosts all the premium features like:
- Attendee management
- Email marketing
- Online registration
- Ticketing
- Surveys and feedbacks
- Website management
- Social promotion
- Payment processing
- Analytics/reporting
- Cadmium
Cadmium focuses on educational events and simplifies the creation and management of hybrid, virtual and live events. Its flexible platform enhances the value of online learning by capturing the true essence of knowledge and ideas. It is known for driving customer retention, generating more revenue, and decreasing the overall operational cost. Its important features include:
- Web forms and landing pages
- Sponsorship management
- Social promotion
- Email marketing
- Gamification
- Client management
- Audience tracking
- Aventri
A cloud-based event marketing platform, formerly known as etouches, Aventri is an all-inclusive hybrid and virtual event platform. It enables the organizers to host virtual events with great immersive value and attracts attendees. Aventri can also help create detailed analytics reports of the event engagement for performance metrics. Its notable features include:
- Quick registration
- Badge creation
- Easy check-ins
- Automated event marketing
- Budget and project management
- Elaborate third-party integrations
- Exclusive website to promote events
- Multilingual support
- Constant Contact
Featured in the list of top 20 lead generation software and email marketing software, Constant Contact can help create, manage and promote events effectively. It has a collection of pre-formatted content that can drive your email marketing campaigns better. You can also track the email opens, clicks, registrations, and ticket revenue with actionable reporting. Some of the essential features of this best event marketing platform are:
- SPAM Compliance
- Audience Targeting
- Automated Publishing
- Customisable CTAs
- Customer Segmentation
- Campaign Management
- ROI Tracking
- Remo
Remo is a virtual event platform that allows businesses to host various events, like webinars, workshops, virtual meetings, and seminars. The biggest perk is that your attendees don’t need to install the software to participate in a Remo virtual event. The essential features offered by Remo are:
- Free and paid virtual events
- Scaling up the support team
- Speed networking
- Allocation to sell sponsorship
- High-definition video and audio quality
- Polls
- Screen sharing
- Q&A section
How To Choose From The Best Event Marketing Platforms?
Before you decide to buy any of the best event marketing platforms, understand your business objectives. Note down the features you want in the event marketing platform, and track the current industry trends. Shortlist some of the best event marketing platforms and pursue their unbiased comparisons.
Remember that you are not only investing in an event marketing platform. You are also choosing a marketing tool for your enterprise, and this decision can solely boost all your other marketing efforts.
Wrapping Up
Are you planning to host a virtual session in 2021?
This list of the best event marketing platforms can help you find your perfect marketing fit based on the necessities. The event marketing industry is constantly taking new forms with the changing trends, and virtual is the go-to medium right now.
So, pick the appropriate event marketing platform to communicate your message to the attendees and make this journey easier for them. Be the change, and embrace it wholeheartedly in the event marketing industry.
