Free Tool by Digital Uncovered
Stop guessing.
Budget with proof.
Most B2B marketers pick a number and hope for the best. This calculator builds your budget from the ground up — using your revenue, your growth target, and your sales cycle. You get a channel allocation, a pipeline projection, and a benchmark comparison. All in under three minutes.
1
Company
2
Goals
3
Your Funnel
4
Review
Tell us about your company
Your industry and stage set the benchmark range. Be honest — the output is only as good as the input.
B2B SaaS
Software products
IT Services
Tech consulting & delivery
Manufacturing
Industrial & B2B products
BFSI
Banking, finance, insurance
Healthcare
Pharma & health B2B
Other B2B
Professional services etc.
Please select your industry.
Recurring
Subscriptions, SaaS, AMC, managed services
Project-based
Consulting, IT delivery, agency retainers
Product / Transaction
Unit sales, distribution, financial products
Mixed
Combination of the above
Please select your revenue model.
Enter your current annual revenue or ARR
₹
Please enter your annual revenue.
Seed / Early
0–2 years, proving product-market fit
Growth
2–5 years, scaling revenue
Established
5+ years, optimising for efficiency
Enterprise
Large organisation, complex GTM
Please select your company stage.
What does winning look like?
Growth target and primary objective determine how hard your budget needs to work.
Maintain current revenue
Hold position, defend accounts
10–25% growth
Steady, sustainable expansion
25–50% growth
Aggressive but planned
50–100%+ growth
Hypergrowth, market capture
Please select your growth target.
Brand Awareness
Build recognition in market
Lead Generation
Fill top of funnel
Pipeline
Drive qualified opportunities
Market Expansion
New segments or geographies
Retention
Upsell and reduce churn
All of the above
Full funnel approach
Please select your primary objective.
Under 1 month
Transactional, low-touch
1–3 months
Mid-market, some evaluation
3–6 months
Enterprise, buying committee
6 months+
Strategic, government, large deals
Please select your sales cycle.
Your numbers, your pipeline.
Deal size and conversion rates turn your budget into a real forecast. No guesswork — just your actual funnel.
The typical value of a single deal or contract you close
₹
Please enter your average deal value.
Of all leads your marketing generates, what % does your sales team actually pursue?
Under 10%
Most leads go cold, limited follow-up
10–25%
Selective pursuit, moderate qualification
25–50%
Strong follow-up, good ICP match
50%+
Tight targeting, high-intent leads only
Please select your lead to opportunity rate.
Of the opportunities your sales team pursues, what % do you close?
Under 15%
Long cycles, competitive deals, early stage
15–30%
Typical B2B close rate
30–50%
Strong fit, good sales execution
50%+
High win rate, niche market or strong brand
Please select your opportunity to win rate.
Include all spend — ads, agency fees, tools, events, content. Enter 0 if you haven't started.
₹ / mo
Solo marketer
1 person, founder-led or first hire
Small team
2–3 people in-house
Mid-size team
4–9 people in-house
Large team
10 or more in-house
Agency-led
External agency or contractors
Please select your team structure.
SEO / Content
LinkedIn Ads
Google Search Ads
Events / Webinars
Email Marketing
WhatsApp Nurture
PR / Thought Leadership
ABM / Account Targeting
None yet
Review your inputs
Confirm these details before we calculate your budget recommendation.
Recommended Annual Marketing Budget
₹0
Channel Allocation
Pipeline Projection
How You Compare
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