Free Tool by Digital Uncovered
Which channels, in what order,
to hit your number.
Most B2B teams pick channels by instinct. This planner works backwards from your revenue target — through pipeline needed, to leads needed, to the exact channel mix and quarterly sequence that gets you there with your budget.
1
Your target2
Your funnel3
ConstraintsStart with the number you have to hit.
Everything else — channels, budget, sequencing — is derived from this. Be honest about the target.
Revenue target
The revenue number you're holding marketing accountable for this year
₹ / yr
Required.
% of revenue that marketing is expected to source (vs sales-led or partnerships)
%
Company profile
B2B SaaSSoftware products
IT ServicesTech consulting
ManufacturingIndustrial B2B
BFSIFinance & banking
Healthcare B2BPharma & health
Other B2BProfessional services
Growth2–5 years, scaling revenue
Seed / Early0–2 years, finding fit
Established5+ years, optimising
EnterpriseLarge org, complex GTM
Primary objective this year
Pipeline generationFill the funnel with qualified opps
Brand awarenessBuild recognition in market
Market expansionNew segments or geos
Retention & upsellReduce churn, grow accounts
ABM / enterpriseLand specific target accounts
Full funnelBalanced across all stages
Your deal economics and funnel rates.
These numbers turn your revenue target into a lead number — and that lead number is what determines which channels you need.
Deal economics
Typical ACV of a new customer
₹
Required.
First marketing touch to signed contract
mo
Required.
Conversion rates
% of leads that qualify
%
Required.
% of MQLs sales accepts
%
Required.
% of SQLs you close
%
Required.
Sales cycle consideration
Channels started this quarter may not yield revenue until next — this affects which channels to prioritise now
Planning ahead (3+ months)Full runway — all channels viable
Need pipeline now (< 3 months)Only fast-converting channels count
Your budget and real-world constraints.
The best channel mix on paper means nothing if you don't have the team or budget to execute it. Be honest here.
Budget
Total budget available for demand gen this year
₹ / yr
Required.
Solo marketer1 person
Small team2–3 people
Mid-size4–9 people
Large team10+ or agency-led
Channels you're already running
SEO / ContentOrganic search & blog
LinkedIn AdsPaid social
Google SearchIntent PPC
Events / WebinarsIn-person & virtual
Email marketingNurture & outbound
PR / Thought leadershipMedia & analyst
ABMAccount targeting
Referral programPartner & word of mouth
None yetStarting from scratch
Your demand gen plan
Recommended channel mix
Channel
Allocation
Budget %
Annual spend
Leads each channel will deliver annually
Quarterly execution roadmap
What to start this week
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