Free Tool by Digital Uncovered
Stop spreading ABM effort
across 40 accounts equally.
Score your accounts across ICP fit, intent signals, and relationship warmth — get a tiered list with budget allocation, playbooks, and the accounts to call this week.
First, define what a great account looks like.
These criteria set the scoring weights. Accounts that match your ICP score higher on fit even if they show lower intent today.
Your ICP profile
50–200Mid-market
201–1,000Growth company
1,000+Enterprise
Any sizeSize not a factor
Typical ACV when you win an account like this
₹
Required.
Total spend to allocate across accounts this quarter
₹ / qtr
Required.
OutboundSales-led, direct reach
Inbound-assistedContent + direct
Product-ledTrial / freemium
Partner-ledChannel / reseller
Score each account across three dimensions.
Add every account you're considering. Score each one on ICP fit, buying intent, and relationship warmth. 0 = none, 1 = weak, 2 = good, 3 = strong.
ICP Fit (40%)
Industry, size, tech stack, budget authority
Buying Intent (35%)
Website visits, content, job postings, timing signals
Relationship Warmth (25%)
Existing contact, recent engagement, past history
Add at least 3 accounts to generate a meaningful prioritisation.
ABM prioritisation complete
All accounts ranked by composite score
Weighted: ICP Fit 40% + Buying Intent 35% + Relationship Warmth 25%
| # | Account | ICP Fit | Intent | Warmth | Score | Tier | Q budget |
|---|
Average score by dimension
Quarterly budget by account
Recommended playbook by tier
Opens as PDF. Allow popups once if Chrome blocks it.
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