B2B Attribution Model Comparison — Digital Uncovered
Free Tool by Digital Uncovered

The model you pick
changes everything.

Same deal. Six attribution models. Completely different channel budgets. Enter your touchpoints and deal value — see exactly how the credit shifts depending on which model your team believes in.

What touchpoints led to this deal?
Add every channel the buyer interacted with, in order. The sequence matters — some models weight earlier or later touches differently.
Channel / Touchpoint
Stage in journey
Add at least 2 touchpoints to compare models.
The revenue value of the deal this journey led to
Please enter the deal value.
Deal being attributed
₹0
How each channel's budget changes across models
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