Tata Teas iconic Jaago Re! the campaign is back in a new avatar. The Jagoo Re! Campaign was launched in 2008 when Tata Tea partnered with Janaagraha (a non-profit organization) to reach out to the youth in the country urging them to take a stand on various issues like voting and corruption. In its latest campaign, the brand urges the youth to change their perspective. The television commercial was launched three months back and the Jagoo Re! the website has been revamped as part of the new campaign.
Chai Piyo. Soch Badlo.
The Jaago Re! Website has over 6 lakh registered users and features a layout similar to Pinterest. The idea of the campaign microsite is to be an aggregator of all things positive on the web. The website allows the user to share videos, pictures, and content from any field of users’ choice right arts, music, movies, people, books, quotes, etc. The social integration on the microsite allows users to sign in through Facebook and allows them to post content on their Facebook timeline.
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Please check the campaign microsite below: http://www.jaagore.com/microsite/sochbadlo