Pepsi has rolled out its new campaign and this time it has chosen to associate itself with an another popular sport – Football. The campaign has started out with a television commercial featuring, Ranbir Kapoor and brings alive the fun associated with the sport. Check the commercial live in action below:
The commercial has been designed and executed by JWT. The campaign would be adopting a 360-degree approach and has a series of activities planned across the year. The core idea behind the campaign is football is gaining popularity among youth in India and Pepsi want’s to be associated with the sport. The brand has also been using some innovative marketing techniques to reach out to its target audience. Please check the below video for one such initiative that Pepsi has carried out in Mumbai:
The brand has also launched a gaming application on its Facebook fan page called “Score a Pepsi” and this would be shortly followed by another application called “Pepsi T20 Football”.