Intel has started its Ultrabook Campaign in India. The video commercial created has a uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The flash-mob makes surprise appearances on the streets of Los Angeles and then transform themselves into an a mini theater. The flash-mob-style video commercial has been designed to communicate the ultra thin design and responsiveness of the Intel’s Ultrabook

Intel Ultrabook Display Ad on
The campaign globally has been designed by Venables Bell & Partners.  Please check the campaign live in action below:

Check out the Ultrabook POP-UP Theater website for more flash-mob style videos from the campaign:


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