It goes without saying that any successful business must be flexible enough to cater to changing consumer needs and wants. In a customer-driven market, marketers can no longer sell what they want to sell. The consumer is the driver, and the business must follow their lead. This means staying on top of trends, identifying your target market, understanding what applications your consumers are using and crafting relevant messages which engage your intended consumer.

In addition to marketing automation, there are also apps which can extend your reach. As an increasing number of people rely on apps and the app marketplace for help running their daily lives, it only makes sense to utilize those apps as well.

Turn prospects into paying customers

Through marketing automation, you can help create consistent brand experiences for all of your prospects, customers and brand community members. Marketing automation is similar to having a thousand marketing professionals delivering the right content at the right time. All you need to do is design the content and schedule delivery or triggers. Marketing automation then delivers your messages via email to help continuously nurture your prospects and customers through the sales funnel. Of course, it’s your job to fill your funnel with engaging content that converts.

Stay relevant

In 2017, one key factor for keeping your base, and attracting new customers, is through remaining relevant. Where can you find your targeted audience? What types of applications are they using? In terms of a speedy and pleasant buying process, have you ever considered offering your customers the option to make payments through Paypal?

People are researching products and services online, and they are making an increasing number of purchases online. In fact, 59% of online users have made purchases multiple times. PayPal has over 87 million active accounts. Here’s why you should consider it:

  • You don’t need a merchant account
  • Your customers don’t need a PayPal account to pay you
  • You can set up monthly payments
  • It’s easy to setup and use
  • Your clients/prospects probably already use PayPal

This is about showing your customers that you embrace technology and more modern methods of processing transactions.

Another way to reach out to your customers is through relevant content via the WordPress app. When it comes to marketing, there’s nothing more cost effective than using WordPress for your website. The fact that it comes with customizable plugins and a full marketplace means you can create a website that’s completely unique.

Moreover, who is a better brand advocate for your products and services than your company? Yet, you must be where your consumers are–and they are online. Not to mention, WordPress lets you schedule posts so that you don’t have to spend all of your time with website management.

Furthermore, have you ever thought of how to better understand your target market and gain valuable insight? One way is through a survey app such as SurveyMonkey. The cost savings are real, especially when you consider that it can cost thousands of dollars just to set up a focus group.

You can use SurveyMonkey to ask questions after the sale such as the purchase experience and product evaluation. Customers like to be asked for their opinions. You can also use SurveyMonkey to learn more about demographic information or to crowdsource for new product and service ideas.

The options are endless. The next step for your marketing campaign are these applications and more. You can’t just wait for customers to come to you. To get started, you can find a swath of templates here.

It’s all about timing

One of the most important aspects of marketing is timing. It just makes sense to send out timely messages on a consistent basis. This includes information on sales of items that have your customer’s interest.

You might use one of your WordPress extensions to optimize your content for search engines when consumers are looking for a specific product or service, at a specific time of year. This helps you to send the right message, at the right time.

One of the most popular WordPress SEO app extensions is Yoast. To improve your site’s chances of getting to the top page of search engines, you can configure its settings for:

  • Indexation
  • Crawling
  • Duplicate/Low-quality content

Buying habits are evolving, as a reflection of consumer trends. These modifications must also include changes and updates to your marketing strategy. Making use of applications and extensions can help to broaden both your reach and your base. In an ultra-competitive market, it’s the only forward-thinking option.