92% people trust recommendations from individuals over brands. Links from trusted bloggers are considered a strong signal that can positively affect your search engine rankings. Influencer marketing has slowly become the fastest growing channel for customer acquisition surpassing other sources. Blogger outreach tools allow you to identify the influencers in your niche.
Blogger outreach when done right allows your brand to build authentic relationships with bloggers, publishers and influencers. This enables your brand build trust, earn organic mentions, reach the right audience, boost SEO and meet marketing goals effectively.
What is Blogger Outreach?
An average buyer reads 11 product reviews before making a purchase decision. Bloggers are the most sought out resources when consumers are researching for products or services. Brands are increasingly considering working with online influencers to promote new products or services, build brand ambassador network and earn authentic mentions.
Blogger outreach when done right helps in driving traffic to your website, links to your article and improving word-of-mouth for your products or services. Successful outreach strategy starts with the mutual exchange of value. If you are starting out your outreach process, read our guide to developing outreach strategy.
Why do you need Blogger Outreach Tools?
Countless numbers of hours are spent each month customizing, personalizing outreach and follow-ups. Blogger outreach tools enable you to save hundreds of hours each month by customizing each outreach mail to influencers in your niche.
Blogger outreach tools help you find the right bloggers, publishers and influencers to promote your product or service. Bloggers outreach simplifies prospecting multiple profiles allowing you to find influencers in your niche. Most tools integrate with SEO providers to ensure you locate authoritative publishers.
Blogger outreach platforms allow you to refine your outreach strategy by tracking each step of your outreach process.
Popular Blogger Outreach Tools
Pitchbox is among the most recommended tools for link prospecting and outreach. Platforms interface is user-friendly making it a breeze to use.
- Integrates with top SEO providers like Moz, Majestic and SEMRush. The tool allows you prospect influencers based on domain and page authority.
- Personalize outreach emails and follow-ups with built-in workflows which boost the response rates.
- Allows you to make data-driven decisions in your outreach process.
Buzzstream allows marketers to conduct outreach, with a personalized relationship-building approach.
- The tool allows links-scraping on a page (for example a BuzzSumo search results page) to build prospecting lists. The platform will enable you to save potential information to your account, contact a website owner along the way or ignore a bad one
- Contacts can be organized a centralized database along with contact details, email templates, notes and RSS feed.
- The tool also comes with built-in custom fields, link management and advanced organization features.
Ninja Outreach allows marketers to conduct successful influencer outreach campaigns. The tool enables you to scale your outreach process with built-in analytics and automation effectively.
- Simplifies finding influencers with a database of 25 million contacts. Keyword research on the tool allows you find the right set of influencers in your niche.
- Automate email workflow, and follows-up allow you to save tons of time.
- The tool comes with built-in CRM capabilities which allows you to import contacts and track them using a single interface.
Scrunch allows you to find right influencers for your campaign using its data-driven audience platform. The platform catalogues 20+ million profiles which include top bloggers, YouTube, Facebook and Instagram Influencers.
- Searches and catalogues 20 million+ bloggers, Twitter, Facebook, Instagram and YouTube profiles by topic, hashtag, location, reach, engagement and more.
- The tool allows to save searches and provides an alert as soon as new influencers are found in your niche.
- The proprietary algorithm developed by the brand has indexed billions of blogs and posts.
So it’s pretty evident why you should choose to use blogger outreach tools as a weapon to overcome hurdles in the outreach process and get ahead of your competitors. Through authenticity, influencers your brand will engage with the right target audience, and deliver higher returns in earned media value.
Have you tried any blogger outreach tools? Please share your stories in the comments below.