Cut the rope is an award-winning mobile game developed by ZeptoLab. The game was released on Apple iOS App store in Oct ’10 and was purchased one million times in just nine days after its release. Cut the rope still continues to be the 5th most popular game on Apple App Store.
Microsoft has tied up with ZeptoLab to bring the popular game to Internet Explorer. The game has 25 levels and last seven levels are exclusively available if you pin the game through Internet Explorer.
For Microsoft, the exclusive tie-up would help them promote the new version of the browser and also to stretch the limits of HTML5. Microsoft is currently promoting cut the rope for Internet Explorer via display ads on various leading websites. Check the display ad below:
The website for the campaign is www.beautyoftheweb.in. The Internet Explorer team also used 3D art to promote the launch of Cut the Rope on IE in UK.