Content Metrics

Marketers have over the years struggled to showcase the effectiveness of their campaigns. In words of John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Content metrics make it easier for marketers to check the campaign effectiveness.
 
To measure the campaign effectiveness, you need to identify the metrics that matter. Every campaign could have different sets of goals which could range from:
  • Entertain,
  • Educates,
  • Persuades,
  • Converts prospects into customers.

Analytics Layer simplifies reporting & analytics for stakeholders involved.

  • For C-Suite reporting, present the vital Key Performance Indicators that have a direct impact on business.
  • For mid-management & analytics team would need a granular view to improve the effectiveness.

Content Metrics

Not all metrics are equal. Buzzfeed gives more weightage to share rate as the brand’s focus is to build virality using the content. As you progress with your campaign you will discover metrics which are more important to measure performance.

Next Section: Content Optimization