Content Marketing Platforms allow content marketers to create, distrbute and manage content. Content Marketing Platforms enable marketers to automate repetitive tasks and also provide intelligence to improve the overall effectiveness.
How & where does Content Marketing Platform fit in the marketing eco-system?
Content Marketing Platforms integrates and simplifies every task in your content marketing framework. CMP enables brands to execute an effective and efficient content marketing strategy. CMP also offers interoperability between various software systems within the marketing technology stack.
B2B CONTENT MARKETING PLATFORMS:
Curata Content Marketing Platform is developed specifically for B2B brands to drive leads and revenue from content marketing. Key components that the platform includes strategy, production (e.g., calendaring, workflow) and analytics.
Kapost’s Content Marketing Platform enables marketers to deliver content that drives revenue and retention. The platform enables you to collaborate, distribute, and analyze all content types within a single platform.
Eloqua (formerly Compendium)
Oracle acquired Compendium’s Content Marketing Platform in 2013. Compendium’s Content Marketing Solutions are now deeply integrated into the Oracle Marketing Cloud under the product name Oracle Eloqua Content Marketing.
B2C CONTENT MARKETING PLATFORMS:
Percolate enables marketers to see, organize and improve everything that marketing does. Percolate is used by over 800 brands to manage cross-channel marketing. The platform is used largely by B2C brands.
NewsCred helps brands manage the entire content marketing process from a single platform. The platform enables brands to streamline web publishing and distribution thereby improving the entire customer experience.
Scatter helps marketers by converting every piece of news into a content marketing opportunity. Scatter provides content recommendations, syndication, content calendar and ad wrap to gain visibility on content relevance.
SERVICES-ORIENTED CONTENT MARKETING PLATFORMS:
These companies, by contrast, have a core value of content creation services that they either deliver or field to a marketplace of professionals. On top of the services, they have built content marketing software.
Skyword platform enables brands to tell great stories by leveraging its community of thousands of freelance writers, videographers, and influencers. The Skyword Platform focuses on helping brands to build a scalable and sustainable content marketing.
Contently’s content marketing solutions enable brands to adopt a data-driven approach to content marketing. The platforms content marketplace has over 10,000 freelance journalists, videographers, and graphic designers.
ScribbleLive enables brands to manage the entire lifecycle of content. Scribblelive acquired Visually design and content marketplace last year to strengthen its offerings.
UberFlip started with Flipbooks but later started focusing on helping brands to deliver superior content experiences. The platform allows brands to create Content Hubs to create, distribute and manage content marketing efforts.
BrandPointHub allows content marketers to manage every piece from planning to publishing to measurement with its content creation and publishing tool.
New to content marketing? Learn the basics by reading our guide to content marketing.