Friday, December 14, 2018

Vertical Content: Reinventing Visual Marketing

Vertical content has been on the rise as media consumption has shifted from desktop to mobile. In fact, vertical viewing increased fivefold from 5%...
Flipkart's Content Strategy

Inside Flipkart’s Content Strategy

In January last year, Mint published an article on how Flipkart Stories broke the biggest story in the start-up eco-system. The news shared on Twitter;...
GE's Content Strategy

Inside GE’s Content Startegy

General Electric is a 125-year old multinational conglomerate with business spanning across aviation, digital, healthcare and more industries. So how does a company with...
Hyperlocal Content Strategy

Inside Airbnb’s Hyperlocal Content Strategy

Airbnb pioneered the peer-to-peer marketplace model for the travel and hospitality business leading to the emergence of the shared economy model. Airbnb's growth is...
Inside MOZ's Content Strategy

Inside MOZ’s Content Strategy

In 2001, the protagonist in this story after fighting with his dad for dropping out of college had two realizations. One that he is...
Alibaba's Content Marketing

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba's singles day sales generated $17.7 billion. Amazon's Black Friday sale last year made $3 billion. Alibaba's unprecedented growth has taken companies...
Content Strategy

Inside Netflix’s Content Strategy

Netflix's Q2 2017 announced mentioned that the company added 5.2 million subscribers. The streaming service now has 104 million subscribers in 190 countries. Investment...
Live Video

5 Ways to Leverage Live Video for Content Marketing

Facebook last year signed contracts with nearly 140 media companies to create videos for its live streaming service. The brand agreed to pay nearly...

5 Storytelling Lessons from Dunkirk

Dunkirk is Director, Christopher Nolan's historical drama which revolves around the evacuation of allied troops from the beaches of Dunkirk during World War II....
Fearless Girl

Wall Street Meets Fearless Girl

McCann's Fearless Girl won 18 awards this year including four Grand Prix at Cannes Festival.  The campaign for State Street Global Advisors (SSGA), a...

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