Content Strategy

Inside Netflix’s Content Strategy

Netflix's Q2 2017 announced mentioned that the company added 5.2 million subscribers. The streaming service now has 104 million subscribers in 190 countries. Investment...
Content Layering Strategy

How to Use Content Layering Strategy for Marketing

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Ideas are like a trail of breadcrumbs...
SodaStream's Content Strategy

Inside SodaStream’s Content Strategy

Daniel BirnbaumĀ made his debut in SodaStream's latest recruitment commercial which has over 342K views on YouTube. It is odd to see the CEO of...

Vertical Content: Reinventing Visual Marketing

Vertical content has been on the rise as media consumption has shifted from desktop to mobile. In fact, vertical viewing increased fivefold from 5%...
CMO Axis

Interview with Vinod Harith, Founder, CMO Axis

As marketers, we are often concerned about how and where we invest our time, attention and budgets. Chief Marketing Officers often find it difficult...
Narrative Journalism

How Are Brands Using Narrative Journalism?

At the age of four with his parents getting divorced perhaps Truman Capote was too young to realize the beginning of a troubled childhood....
Business Storytelling

John Lewis and the Art of Business Storytelling

Surprise is a critical element of emotional storytelling as it infuses a sense of artistry and alchemy. Whether it's a plot twist or Spiderman...
Content Marketing Change

How Will Content Marketing Change in 2018?

In his latest book 'Killing Marketing' Co-Author, Joe Pulizzi questions the very foundation of the marketing function. The book as he mentions is not...
Inside MOZ's Content Strategy

Inside MOZ’s Content Strategy

In 2001, the protagonist in this story after fighting with his dad for dropping out of college had two realizations. One that he is...
Lexiconn

Interview with Khamir Purohit, Founder, LexiConn

LexiConn started at a time when the term 'content marketing' itself was in infancy. Today LexiConn is among the leading content marketing agencies in...
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