SodaStream's Content Strategy

Inside SodaStream’s Content Strategy

Daniel BirnbaumĀ made his debut in SodaStream's latest recruitment commercial which has over 342K views on YouTube. It is odd to see the CEO of...
Hyperlocal Content Strategy

Inside Airbnb’s Hyperlocal Content Strategy

Airbnb pioneered the peer-to-peer marketplace model for the travel and hospitality business leading to the emergence of the shared economy model. Airbnb's growth is...
Content Style Guide

Why You Really Need (A) Content Style Guide

Style guides always look intimidating if you choose to read straight through. Guides are always designed to be a source of reference. A content...
Business Storytelling

John Lewis and the Art of Business Storytelling

Surprise is a critical element of emotional storytelling as it infuses a sense of artistry and alchemy. Whether it's a plot twist or Spiderman...
Scatter

Interview with Rajan Srinivasan, Founder, Scatter

As marketers are embracing content marketing, there is one company that is quietly making its presence felt in Indian landscape and beyond. Scatter is...
Content Marketing Change

How Will Content Marketing Change in 2018?

In his latest book 'Killing Marketing' Co-Author, Joe Pulizzi questions the very foundation of the marketing function. The book as he mentions is not...
Rahul Vengalil

Interview with Rahul Vengalil, Founder, WhatClicks

As marketers, do we really know whether our marketing campaigns are generating the kind of returns we anticipated? In early 1800's American Merchant, John...
Live Video

5 Ways to Leverage Live Video for Content Marketing

Facebook last year signed contracts with nearly 140 media companies to create videos for its live streaming service. The brand agreed to pay nearly...
CMO Axis

Interview with Vinod Harith, Founder, CMO Axis

As marketers, we are often concerned about how and where we invest our time, attention and budgets. Chief Marketing Officers often find it difficult...

Vertical Content: Reinventing Visual Marketing

Vertical content has been on the rise as media consumption has shifted from desktop to mobile. In fact, vertical viewing increased fivefold from 5%...
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