Friday, December 14, 2018
Content Style Guide

Why You Really Need (A) Content Style Guide

Style guides always look intimidating if you choose to read straight through. Guides are always designed to be a source of reference. A content...

Interview with Khamir Purohit, Founder, LexiConn

LexiConn started at a time when the term 'content marketing' itself was in infancy. Today LexiConn is among the leading content marketing agencies in...
Content Strategy

Inside Netflix’s Content Strategy

Netflix's Q2 2017 announced mentioned that the company added 5.2 million subscribers. The streaming service now has 104 million subscribers in 190 countries. Investment...
Content Marketing Change

How Will Content Marketing Change in 2018?

In his latest book 'Killing Marketing' Co-Author, Joe Pulizzi questions the very foundation of the marketing function. The book as he mentions is not...
Rahul Vengalil

Interview with Rahul Vengalil, Founder, WhatClicks

As marketers, do we really know whether our marketing campaigns are generating the kind of returns we anticipated? In early 1800's American Merchant, John...
Flipkart's Content Strategy

Inside Flipkart’s Content Strategy

In January last year, Mint published an article on how Flipkart Stories broke the biggest story in the start-up eco-system. The news shared on Twitter;...
LinkedIn Content Marketing Score

How LinkedIn Content Marketing Score Works?

LinkedIn crossed 500 million users earlier this year. With 10+ million active jobs, access to 9+ million companies and with over 1,00,000 articles published...

How Marriott Uses Geofencing for Content Marketing?

In 2016, Marriott acquired Starwood creating world's largest hotel company. Today, Marriott International has 19 brands and 6,000 properties worldwide. For a hospitality brand...
Fearless Girl

Wall Street Meets Fearless Girl

McCann's Fearless Girl won 18 awards this year including four Grand Prix at Cannes Festival.  The campaign for State Street Global Advisors (SSGA), a...
Alibaba's Content Marketing

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba's singles day sales generated $17.7 billion. Amazon's Black Friday sale last year made $3 billion. Alibaba's unprecedented growth has taken companies...

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