Saturday, August 18, 2018
Flipkart's Content Strategy

Inside Flipkart’s Content Strategy

In January last year, Mint published an article on how Flipkart Stories broke the biggest story in the start-up eco-system. The news shared on Twitter;...
Content Marketing Change

How Will Content Marketing Change in 2018?

In his latest book 'Killing Marketing' Co-Author, Joe Pulizzi questions the very foundation of the marketing function. The book as he mentions is not...
Branded Content Series

3 Best Branded Content Series & Results

Matt and Ross Duffer (twin brothers) started making films in 3rd grade after borrowing a high-end video camera from their parents. They began by...

Vertical Content: Reinventing Visual Marketing

Vertical content has been on the rise as media consumption has shifted from desktop to mobile. In fact, vertical viewing increased fivefold from 5%...
Content Style Guide

Why You Really Need (A) Content Style Guide

Style guides always look intimidating if you choose to read straight through. Guides are always designed to be a source of reference. A content...

How Marriott Uses Geofencing for Content Marketing?

In 2016, Marriott acquired Starwood creating world's largest hotel company. Today, Marriott International has 19 brands and 6,000 properties worldwide. For a hospitality brand...
Best B2B Content Marketing Stories

5 Best B2B Content Marketing Stories from 2017

We have always been storytellers. Every culture has its own stories that are shared for education, entertainment or for instilling moral values. You don't...
Hyperlocal Content Strategy

Inside Airbnb’s Hyperlocal Content Strategy

Airbnb pioneered the peer-to-peer marketplace model for the travel and hospitality business leading to the emergence of the shared economy model. Airbnb's growth is...
Content Strategy

Inside Netflix’s Content Strategy

Netflix's Q2 2017 announced mentioned that the company added 5.2 million subscribers. The streaming service now has 104 million subscribers in 190 countries. Investment...
Content Marketing PowerTalk

Content Marketing PowerTalk

Most content marketers struggle with creating a well-documented strategy. In a rush to create more content, there’s barely enough time to think about the...
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