Monday, June 18, 2018
Flipkart's Content Strategy

Inside Flipkart’s Content Strategy

In January last year, Mint published an article on how Flipkart Stories broke the biggest story in the start-up eco-system. The news shared on Twitter;...
SodaStream's Content Strategy

Inside SodaStream’s Content Strategy

Daniel Birnbaum made his debut in SodaStream's latest recruitment commercial which has over 342K views on YouTube. It is odd to see the CEO of...
Inside MOZ's Content Strategy

Inside MOZ’s Content Strategy

In 2001, the protagonist in this story after fighting with his dad for dropping out of college had two realizations. One that he is...
Content Layering Strategy

How to Use Content Layering Strategy for Marketing

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Ideas are like a trail of breadcrumbs...
Alibaba's Content Marketing

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba's singles day sales generated $17.7 billion. Amazon's Black Friday sale last year made $3 billion. Alibaba's unprecedented growth has taken companies...
Rahul Vengalil

Interview with Rahul Vengalil, Founder, WhatClicks

As marketers, do we really know whether our marketing campaigns are generating the kind of returns we anticipated? In early 1800's American Merchant, John...
Hyperlocal Content Strategy

Inside Airbnb’s Hyperlocal Content Strategy

Airbnb pioneered the peer-to-peer marketplace model for the travel and hospitality business leading to the emergence of the shared economy model. Airbnb's growth is...
Content Marketing Change

How Will Content Marketing Change in 2018?

In his latest book 'Killing Marketing' Co-Author, Joe Pulizzi questions the very foundation of the marketing function. The book as he mentions is not...
New York Times

How New York Times Reinvented Content Marketing?

The New York Times recorded its single biggest increase in digital news subscribers last quarter. The newspaper added 308,000 subscribers, taking its total digital...

How Marriott Uses Geofencing for Content Marketing?

In 2016, Marriott acquired Starwood creating world's largest hotel company. Today, Marriott International has 19 brands and 6,000 properties worldwide. For a hospitality brand...
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