SodaStream's Content Strategy

Inside SodaStream’s Content Strategy

Daniel BirnbaumĀ made his debut in SodaStream's latest recruitment commercial which has over 342K views on YouTube. It is odd to see the CEO of...
Content Layering Strategy

How to Use Content Layering Strategy for Marketing

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Ideas are like a trail of breadcrumbs...
New York Times

How New York Times Reinvented Content Marketing?

The New York Times recorded its single biggest increase in digital news subscribers last quarter. The newspaper added 308,000 subscribers, taking its total digital...
Business Storytelling

John Lewis and the Art of Business Storytelling

Surprise is a critical element of emotional storytelling as it infuses a sense of artistry and alchemy. Whether it's a plot twist or Spiderman...
Alibaba's Content Marketing

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba's singles day sales generated $17.7 billion. Amazon's Black Friday sale last year made $3 billion. Alibaba's unprecedented growth has taken companies...

How Marriott Uses Geofencing for Content Marketing?

In 2016, Marriott acquired Starwood creating world's largest hotel company. Today, Marriott International has 19 brands and 6,000 properties worldwide. For a hospitality brand...
Dunkirk

5 Storytelling Lessons from Dunkirk

Dunkirk is Director, Christopher Nolan's historical drama which revolves around the evacuation of allied troops from the beaches of Dunkirk during World War II....
Rahul Vengalil

Interview with Rahul Vengalil, Founder, WhatClicks

As marketers, do we really know whether our marketing campaigns are generating the kind of returns we anticipated? In early 1800's American Merchant, John...
Hyperlocal Content Strategy

Inside Airbnb’s Hyperlocal Content Strategy

Airbnb pioneered the peer-to-peer marketplace model for the travel and hospitality business leading to the emergence of the shared economy model. Airbnb's growth is...
GE's Content Strategy

Inside GE’s Content Startegy

General Electric is a 125-year old multinational conglomerate with business spanning across aviation, digital, healthcare and more industries. So how does a company with...
2,857FansLike
39FollowersFollow
345FollowersFollow

Recent Posts