Friday, December 14, 2018
Content Layering Strategy

How to Use Content Layering Strategy for Marketing

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Ideas are like a trail of breadcrumbs...
Business Storytelling

John Lewis and the Art of Business Storytelling

Surprise is a critical element of emotional storytelling as it infuses a sense of artistry and alchemy. Whether it's a plot twist or Spiderman...

How Marriott Uses Geofencing for Content Marketing?

In 2016, Marriott acquired Starwood creating world's largest hotel company. Today, Marriott International has 19 brands and 6,000 properties worldwide. For a hospitality brand...
Alibaba's Content Marketing

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba's singles day sales generated $17.7 billion. Amazon's Black Friday sale last year made $3 billion. Alibaba's unprecedented growth has taken companies...
SodaStream's Content Strategy

Inside SodaStream’s Content Strategy

Daniel Birnbaum made his debut in SodaStream's latest recruitment commercial which has over 342K views on YouTube. It is odd to see the CEO of...
New York Times

How New York Times Reinvented Content Marketing?

The New York Times recorded its single biggest increase in digital news subscribers last quarter. The newspaper added 308,000 subscribers, taking its total digital...
Dunkirk

5 Storytelling Lessons from Dunkirk

Dunkirk is Director, Christopher Nolan's historical drama which revolves around the evacuation of allied troops from the beaches of Dunkirk during World War II....
Hyperlocal Content Strategy

Inside Airbnb’s Hyperlocal Content Strategy

Airbnb pioneered the peer-to-peer marketplace model for the travel and hospitality business leading to the emergence of the shared economy model. Airbnb's growth is...
Rahul Vengalil

Interview with Rahul Vengalil, Founder, WhatClicks

As marketers, do we really know whether our marketing campaigns are generating the kind of returns we anticipated? In early 1800's American Merchant, John...
Inside MOZ's Content Strategy

Inside MOZ’s Content Strategy

In 2001, the protagonist in this story after fighting with his dad for dropping out of college had two realizations. One that he is...
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