Why Story Matters, Moving Beyond Politics?

Mark, Sully and Man went for a walk one fine evening during February 2018. After a while, they arrived at a river. Mark, jumped...
Content Style Guide

Why You Really Need (A) Content Style Guide

Style guides always look intimidating if you choose to read straight through. Guides are always designed to be a source of reference. A content...
Content Marketing PowerTalk

Content Marketing PowerTalk

Most content marketers struggle with creating a well-documented strategy. In a rush to create more content, there’s barely enough time to think about the...
Best B2B Content Marketing Stories

5 Best B2B Content Marketing Stories from 2017

We have always been storytellers. Every culture has its own stories that are shared for education, entertainment or for instilling moral values. You don't...
Content Marketing Change

How Will Content Marketing Change in 2018?

In his latest book 'Killing Marketing' Co-Author, Joe Pulizzi questions the very foundation of the marketing function. The book as he mentions is not...

Interview with Khamir Purohit, Founder, LexiConn

LexiConn started at a time when the term 'content marketing' itself was in infancy. Today LexiConn is among the leading content marketing agencies in...
LinkedIn Content Marketing Score

How LinkedIn Content Marketing Score Works?

LinkedIn crossed 500 million users earlier this year. With 10+ million active jobs, access to 9+ million companies and with over 1,00,000 articles published...
Content Layering Strategy

How to Use Content Layering Strategy for Marketing

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Ideas are like a trail of breadcrumbs...

Interview with Rajan Srinivasan, Founder, Scatter

As marketers are embracing content marketing, there is one company that is quietly making its presence felt in Indian landscape and beyond. Scatter is...
Narrative Journalism

How Are Brands Using Narrative Journalism?

At the age of four with his parents getting divorced perhaps Truman Capote was too young to realize the beginning of a troubled childhood....

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