How to Choose the Right Social Media Influencer?
In this tech-savvy era, a majority of consumers depend on online reviews and social media content of products and services before giving them a...
How To Use Dynamic Creative Feature On Facebook?
A friend of mine was telling me about an AI system that helped a lingerie brand “Cosabella” to improve revenue performance. The AI platform...
5 Brands Experimenting On Social Media
If you had to find a common thread between all the brands that do well on social media. It will most likely be that...
Baby Care Market: Gold Rush for Little Consumers
It’s nearly impossible to fathom the depth of baby care market which makes it difficult to figure out where does one start from. India...
How to Use Social Network Analysis?
John Templon, Data Reporter for Buzzfeed, decided to use Social Network Analysis to create an interactive map to showcase Donald Trump’s affiliations with various...
Social Media on a Shoestring: How Your Bootstrapped Startup Can Thrive...
Budgets are just a part of life – both our personal life and our professional life. And, as a bootstrapped startup, you know just...
How Sentiment Analysis Works?
Sentiment analysis involves evaluating a piece of writing and determining whether it's positive, negative or neutral. Sentiment analysis is devised to gauge how we...
How to Repair a Damaged Online Reputation: Proactive Steps and Strategies
We're living in a world where first impressions are everything, whether it be online or offline. In the online world, it's more important than...
5 Reasons to Use PointDrive on LinkedIn Sales Navigator
Lastly July, LinkedIn announced that it had acquired PointDrive a sales tool which allows sales professionals to package, share and track customer content. Sales...
Going Social: Pied Piper & Other Stories
Pied Piper of Hamelin has to be among the greatest stories every told. In the honor of the story Merriam-Webster dictionary lists the word 'Pied...