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Lastly July, LinkedIn announced that it had acquired PointDrive a sales tool which allows sales professionals to package, share and track customer content. Sales...

User Generated Content (UGC) has been a dark knight of sorts for digital marketers all these years. When I first searched google with these 3 words,...

Pied Piper of Hamelin has to be among the greatest stories every told. In the honor of the story Merriam-Webster dictionary lists the word 'Pied...

Starbucks the international coffee chain has updated its magic cup application. The new version of the Starbucks Magic Cup app allows users to send...

Sentiment analysis involves evaluating a piece of writing and determining whether it's positive, negative or neutral. Sentiment analysis is devised to gauge how we...

A friend of mine was telling me about an AI system that helped a lingerie brand “Cosabella” to improve revenue performance. The AI platform...

If you had to find a common thread between all the brands that do well on social media. It will most likely be that...

Facebook made $7.01 billion in revenues for Q3 2016. The platforms revenue model is made up of advertising and payments & other fees. The bulk of the...

It’s nearly impossible to fathom the depth of baby care market which makes it difficult to figure out where does one start from. India...

Instagram sees roughly 800 million unique users a month. Your goal? Get just 10,000 of those users to like your content enough to click the...