Sentiment Analysis

How Sentiment Analysis Works?

Sentiment analysis involves evaluating a piece of writing and determining whether it's positive, negative or neutral. Sentiment analysis is devised to gauge how we...
Social Media Influencer

How to Choose the Right Social Media Influencer?

In this tech-savvy era, a majority of consumers depend on online reviews and social media content of products and services before giving them a...
Priya Varrier

The Girl Who Winked – Priya Varrier Trending Story

Omar Lulu is a relatively new name in the Malayalam film Industry. Omar's debut film Happy Wedding released in 2016 was a low-budget movie...
Online Reputation

How to Repair a Damaged Online Reputation: Proactive Steps and Strategies

We're living in a world where first impressions are everything, whether it be online or offline. In the online world, it's more important than...
UGC-Instagram

Great UGC Brand Examples On Instagram

User Generated Content (UGC) has been a dark knight of sorts for digital marketers all these years. When I first searched google with these 3 words,...
Dynamic Creative

How To Use Dynamic Creative Feature On Facebook?

A friend of mine was telling me about an AI system that helped a lingerie brand “Cosabella” to improve revenue performance. The AI platform...
Designing Facebook Ads

5 Best Practices for Designing Facebook Ads

Facebook made $7.01 billion in revenues for Q3 2016. The platforms revenue model is made up of advertising and payments & other fees. The bulk of the...

5 Brands Experimenting On Social Media

If you had to find a common thread between all the brands that do well on social media. It will most likely be that...
Bootstrapped Startup

Social Media on a Shoestring: How Your Bootstrapped Startup Can Thrive...

Budgets are just a part of life – both our personal life and our professional life. And, as a bootstrapped startup, you know just...
Employee Advocacy

Driving Employee Engagement with Employee Advocacy

In 2014, Target decided to partner with TOMS. Founded as a for-profit business, TOMS donates a new pair of shoes for every pair of...
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