Saturday, August 18, 2018
Evolution of Virtual Assistants

Evolution of Virtual Assistants: BonziBuddy to VIV

Back in earlier 2000s, we were lucky enough to have an internet connection at home. Internet connection pack from VSNL (Videsh Sanchar Nigam Limited) came...
Account Based Marketing

5 Best Practices for Account-Based Marketing

For years traditional marketing relied on tactical campaigns to attract, nurture and convert customers. Traditional marketing usually fails when it comes to acquiring specific...
lessons-indian-brands-100-million-users

Lessons from Indian Brands with 100 million Users

Flipkart crossed the 100 million user base past week. This makes it the 3rd start-up after PayTM and Hike to achieve these feet. So...
Deep Learning

How to Get Started with Deep Learning for Marketing

For past few weeks, I have been trying to teach body parts to my toddler. I started out by pointing to my 'nose' followed...
Waterfall Charts

Understanding Waterfall Charts & Site Load Timings

There has never been a better time to set-up a website than right now. India is on the cusp of reaching 500 million internet...
Neural Networks

The Future of Marketing & Neural Networks

You don't plan your Sunday evenings reading about Neural Networks, but this one was different. I stumbled upon this story which connected a cucumber...
pokemon-go-cover

Pokemon Go – Infographic & the Story so far

It's unlikely that you haven't heard about Pokemon Go after the week that passed by. Pokemon is a media franchise which is owned Jointly...
Marketing Automation

Extensions That Empower Marketing Automation

It goes without saying that any successful business must be flexible enough to cater to changing consumer needs and wants. In a customer-driven market,...
Virtual Reality

5 Mind Blowing Virtual Reality Marketing Campaigns

Virtual Reality has become the catchphrase for 2017. Last year two of the five top automobile brands in India used virtual reality to market...
Visual Listening

How Visual Listening Works?

People across the virtual world are increasingly using visuals to share their emotion. However, brands continue to measure & listen to conversations that are shared...
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