Saturday, August 18, 2018
Evolution of Virtual Assistants

Evolution of Virtual Assistants: BonziBuddy to VIV

Back in earlier 2000s, we were lucky enough to have an internet connection at home. Internet connection pack from VSNL (Videsh Sanchar Nigam Limited) came...
Neural Networks

The Future of Marketing & Neural Networks

You don't plan your Sunday evenings reading about Neural Networks, but this one was different. I stumbled upon this story which connected a cucumber...
Push Notifications

5 Best Practices for Push Notifications

An average mobile user receives over 20 - 50 or 50 -100 notifications per day . Push notifications could originate from messengers (WhatsApp, SMS), e-mail...
Adobe Dynamic Tag Management

Guide to Adobe Dynamic Tag Management

Marketers love digital for its ability to measure every activity they do. Tracking essentially requires you to add a script or a pixel conversion...

How Unified Payment Interface Works?

Google & Boston Consulting Group in the past week released a comprehensive study on Digital Payments in India. The study says that India would...

Lessons from Alan Turing’s secret letter to Winston Churchill

On the 21st of October, 1941, Alan Turing and three of his station ex-colleagues wrote a secret letter to Prime Minister Winston Churchill.  Alan...
MarTech Stack

How to Design a MarTech Stack?

A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems present different values, leading...
Computer Vision

How Computer Vision Will Change Marketing

You throw a ball across the room and expect a toddler to catch it. Sounds simple, right? But long before the toddler decides to...
Programmatic TV

Programmatic TV: Moving Beyond Counting the Eyeballs

Somewhere in the mid 80's at an award ceremony, a young man was eagerly waiting for the announcer to be called onto the stage....
Marketing Automation India

Marketing Automation India Story

The Marketing Automation India story is still in its early stages. Most estimates globally still suggest that there is less than 10% adoption of...

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