Monday, June 18, 2018
Cover_Alan_Turing

Lessons from Alan Turing’s secret letter to Winston Churchill

On the 21st of October, 1941, Alan Turing and three of his station ex-colleagues wrote a secret letter to Prime Minister Winston Churchill.  Alan...
Programmatic TV

Programmatic TV: Moving Beyond Counting the Eyeballs

Somewhere in the mid 80's at an award ceremony, a young man was eagerly waiting for the announcer to be called onto the stage....
Virtual Reality

5 Mind Blowing Virtual Reality Marketing Campaigns

Virtual Reality has become the catchphrase for 2017. Last year two of the five top automobile brands in India used virtual reality to market...
Deep Learning

How to Get Started with Deep Learning for Marketing

For past few weeks, I have been trying to teach body parts to my toddler. I started out by pointing to my 'nose' followed...
MarTech Stack

How to Design a MarTech Stack?

A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems present different values, leading...
UPI

How Unified Payment Interface Works?

Google & Boston Consulting Group in the past week released a comprehensive study on Digital Payments in India. The study says that India would...
Adobe Dynamic Tag Management

Guide to Adobe Dynamic Tag Management

Marketers love digital for its ability to measure every activity they do. Tracking essentially requires you to add a script or a pixel conversion...
Lead Scoring Model

How to Create a Lead Scoring Model?

Customer journey today follows a non-linear path with countless sources and multiple devices. The only way to exit this endless maze is to adopt...
Push Notifications

5 Best Practices for Push Notifications

An average mobile user receives over 20 - 50 or 50 -100 notifications per day . Push notifications could originate from messengers (WhatsApp, SMS), e-mail...
Computer Vision

How Computer Vision Will Change Marketing

You throw a ball across the room and expect a toddler to catch it. Sounds simple, right? But long before the toddler decides to...
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