Engage with Influencers

Owning Content Strategy : How to Engage with Influencers

Why you must engage with influencers Ways to improve content strategy by engaging with key influencers frames an important part of any industry. The end...
Empathy

6 Ways Brands Can Use Empathy in Content Marketing

Content resonates with your audience when it comes from a place of empathy. That is when your audience knows you are speaking to them...
impatient readers

Content Marketing: How to get impatient readers to read your content

According to contentmarketinginstitute.com, “Content marketing approach is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
SaaS Content Marketing KPIs

How to Define SaaS Content Marketing KPIs

The Indian SaaS (Software-as-a-Service) eco-system is witnessing an increase in activity in terms of new startups emerging and establishing themselves. More than $1.484 billion...
Video Marketing Plan

Building Your First Video Marketing Plan

The use of videos has made a kind of a revolution in digital marketing over the last few years. Virtually all the important numbers...
Social Listening

5 Ways Social Listening Can Help Content Marketing

Gathering deep consumer insights has always been a challenge for content marketers. Today social listening allows you real-time access to what your audience is...
fomo

How to Use FOMO for Content Marketing

When Zomato launched its exclusive membership program 'Zomato Gold' the response was overwhelming. In less than a day after the launch, the brand had...
Content Engagement

The Unsolved Mystery of Content Engagement

No reliable metric captures content engagement. Most publishers rely on 'time on site' or 'page views' to measure performance. The problem with relying on...
Trust

How to Use Content Marketing to Build Trust

70 percent of adults said their purchasing decision is affected by the content they share on the web in a recent study by New...
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