Friday, December 14, 2018

6 Ways Brands Can Use Empathy in Content Marketing

Content resonates with your audience when it comes from a place of empathy. That is when your audience knows you are speaking to them...
Data Storytelling

5 Best Practices for Data Storytelling

In a recent study on Data Journalism, Google partnered with PolicyViz to understand how journalists are using data to tell stories. The study covering...
Writing Responsive Web Content

Guide to Writing Responsive Web Content

15 seconds that's it! That's all you get to prove that your content holds value for your audience. It's fair because every web page...
Social Listening

5 Ways Social Listening Can Help Content Marketing

Gathering deep consumer insights has always been a challenge for content marketers. Today social listening allows you real-time access to what your audience is...
impatient readers

Content Marketing: How to get impatient readers to read your content

According to, “Content marketing approach is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
Content Engagement

The Unsolved Mystery of Content Engagement

No reliable metric captures content engagement. Most publishers rely on 'time on site' or 'page views' to measure performance. The problem with relying on...
Video Marketing Plan

Building Your First Video Marketing Plan

The use of videos has made a kind of a revolution in digital marketing over the last few years. Virtually all the important numbers...
Engage with Influencers

Owning Content Strategy : How to Engage with Influencers

Why you must engage with influencers Ways to improve content strategy by engaging with key influencers frames an important part of any industry. The end...

How to Use FOMO for Content Marketing

When Zomato launched its exclusive membership program 'Zomato Gold' the response was overwhelming. In less than a day after the launch, the brand had...

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