Video Marketing Plan

Building Your First Video Marketing Plan

The use of videos has made a kind of a revolution in digital marketing over the last few years. Virtually all the important numbers...
Writing Responsive Web Content

Guide to Writing Responsive Web Content

15 seconds that's it! That's all you get to prove that your content holds value for your audience. It's fair because every web page...
Content Engagement

The Unsolved Mystery of Content Engagement

No reliable metric captures content engagement. Most publishers rely on 'time on site' or 'page views' to measure performance. The problem with relying on...
impatient readers

Content Marketing: How to get impatient readers to read your content

According to contentmarketinginstitute.com, “Content marketing approach is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
Empathy

6 Ways Brands Can Use Empathy in Content Marketing

Content resonates with your audience when it comes from a place of empathy. That is when your audience knows you are speaking to them...
Social Listening

5 Ways Social Listening Can Help Content Marketing

Gathering deep consumer insights has always been a challenge for content marketers. Today social listening allows you real-time access to what your audience is...
Scrum

5 Best Practices for Using Scrum for Content Marketing

46% content marketers will spend more time in creating content, as per a survey conducted by Content Marketing Institute. Most companies still struggle with...
LinkedIn Company Page Best Practices

5 LinkedIn Company Page Best Practices

When it comes to B2B marketing LinkedIn continues to be marketers top pick. The platform crossed 500 million users earlier this year and continues...
Trust

How to Use Content Marketing to Build Trust

70 percent of adults said their purchasing decision is affected by the content they share on the web in a recent study by New...
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