SaaS Content Marketing KPIs

How to Define SaaS Content Marketing KPIs

The Indian SaaS (Software-as-a-Service) eco-system is witnessing an increase in activity in terms of new startups emerging and establishing themselves. More than $1.484 billion...
impatient readers

Content Marketing: How to get impatient readers to read your content

According to, “Content marketing approach is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
Social Listening

5 Ways Social Listening Can Help Content Marketing

Gathering deep consumer insights has always been a challenge for content marketers. Today social listening allows you real-time access to what your audience is...

How to Use Content Marketing to Build Trust

70 percent of adults said their purchasing decision is affected by the content they share on the web in a recent study by New...
Writing Responsive Web Content

Guide to Writing Responsive Web Content

15 seconds that's it! That's all you get to prove that your content holds value for your audience. It's fair because every web page...
Content Engagement

The Unsolved Mystery of Content Engagement

No reliable metric captures content engagement. Most publishers rely on 'time on site' or 'page views' to measure performance. The problem with relying on...

5 Best Practices for Using Scrum for Content Marketing

46% content marketers will spend more time in creating content, as per a survey conducted by Content Marketing Institute. Most companies still struggle with...

How to Use FOMO for Content Marketing

When Zomato launched its exclusive membership program 'Zomato Gold' the response was overwhelming. In less than a day after the launch, the brand had...
Engage with Influencers

Owning Content Strategy : How to Engage with Influencers

Why you must engage with influencers Ways to improve content strategy by engaging with key influencers frames an important part of any industry. The end...

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