Social Listening

5 Ways Social Listening Can Help Content Marketing

Gathering deep consumer insights has always been a challenge for content marketers. Today social listening allows you real-time access to what your audience is...
LinkedIn Company Page Best Practices

5 LinkedIn Company Page Best Practices

When it comes to B2B marketing LinkedIn continues to be marketers top pick. The platform crossed 500 million users earlier this year and continues...

5 Best Practices for Using Scrum for Content Marketing

46% content marketers will spend more time in creating content, as per a survey conducted by Content Marketing Institute. Most companies still struggle with...

How to Use FOMO for Content Marketing

When Zomato launched its exclusive membership program 'Zomato Gold' the response was overwhelming. In less than a day after the launch, the brand had...
Engage with Influencers

Owning Content Strategy : How to Engage with Influencers

Why you must engage with influencers Ways to improve content strategy by engaging with key influencers frames an important part of any industry. The end...
Branded Illustrations

How to Use Branded Illustrations for Content Marketing?

Good stories need great visuals to get noticed, and these days, they're in no short supply. Brands are moving away from using stock images...
Data Storytelling

5 Best Practices for Data Storytelling

In a recent study on Data Journalism, Google partnered with PolicyViz to understand how journalists are using data to tell stories. The study covering...
Content Engagement

The Unsolved Mystery of Content Engagement

No reliable metric captures content engagement. Most publishers rely on 'time on site' or 'page views' to measure performance. The problem with relying on...
Writing Responsive Web Content

Guide to Writing Responsive Web Content

15 seconds that's it! That's all you get to prove that your content holds value for your audience. It's fair because every web page...

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