Friday, December 14, 2018
Color Psychology

Color Psychology in Marketing and Branding

Colours can sway thinking, change actions, and cause reactions. Color Psychology is a field of research which studies how colors influence our behaviour and...
YouTube Channel Art

Everything You Need To Know About YouTube Channel Art

Growing up in the nineties the word video only meant one thing - a VHS tape. Those blocky bricks of plastic and magnetic tape...
Eye Tracking Techniques

Eye Tracking Techniques for a Mobile-First World

Eye tracking techniques have gained importance as brands try to differentiate with user experience as features get commoditized as in the physical world. Data...
Good Design

5 Elements of Good Design

I was never a student of design nor destined to be one. Hadn't it been for people who entrusted me with tasks that involved...
Mobile Form Design

Best Practices for Mobile Form Design

Designing form for a mobile experience differs with the operating system, the device used and also tweaks that developers need to make for different...

Basic Principals Of Layout And Composition

"Design is the balance between form and function it takes two."- Seesaw Aesthetics design is very essential component of any creative work whether it is...
Custom Font Design

Guide to Custom Font Design for Brands

What's common between Airbnb, Coca-Cola, IBM, Apple and Netflix? Yes, all of them use a custom font typeface. Custom font design carries the brand's...

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