Content Marketing Campaigns

6 Best Content Marketing Campaigns of 2017

Andrea Fryear, Chief Content Officer, Fox Content during an Agile Marketing Workshop mentioned that "Our job is not to create content. Our job is to...
bite-sized content

5 Tips to Build Bite-Sized Content

With attention spans getting shorter marketers have a tougher task to reach & engage consumers. We have moved from 30-second elevator pitches to 8-second...
Blogging

5 Lessons from 7 Years of Blogging

It's difficult to remember the exact date & time when I started blogging, but it was sometime in January 2011. I was feeling directionless...
Best Content Marketing Campaigns

4 Best Content Marketing Campaigns of 2016

From the rise of Snapchat to the launch of 360-degree videos on Facebook. 2016 has been an exciting year for marketers. The average viewing...
Podcasting

The State of Podcasting: India Story

Audio podcasts are bound to become more popular as content streaming goes mainstream. Podcasting India story can only grow if we develop a strong...
Virtual Reality

What We Know About Virtual Reality Videos?

In a recent survey by GreenlightVR & Cubicle Ninjas, 71% consumers considered a brand that sponsored virtual reality content as forward-thinking and modern. Another...

How To Approach Content Marketing?

Raise your hand if you have heard that only 5% of marketing budgets are spent on content marketing in India or only one-third of...
Ripple Effect

Planning for the Ripple Effect Video Strategy

Marketers still seemed to be intrigued with the idea of creating a viral. If you are into marketing chances are that you have already...

Content AI: Artificial Intelligence for Content Marketing

Right this very moment, someone somewhere is writing a headline for an article that they have penned down after painstakingly spending hours to research...
Explainer Videos

How Explainer Videos Can Help Your Marketing Campaign

Video is a priceless marketing tool. Explainer videos tell your customers (or potential customers) everything they need to know about your product or service....
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